During the week of February 25, 2013, ABC aired 6 of the Top 20 broadcast shows in Adults 18-49, including the No. 1 broadcast with MODERN FAMILY, which tied Fox's IDOL-WED for the first time ever: Modern Family - No. 1, The Bachelor - No. 7, CELEBRITY WIFE SWAP - No. 16 (premiering at a series-high rating), Castle - No. 17, while Suburgatory and Once Upon a Time tied at No. 20. During the week, ABC outdelivered NBC by strong margins in viewers (+49% - 6.1 million vs. 4.1 million) & A18-49 (+33% - 1.6/5 vs. 1.2/4), leading for the 5th week in a row and 6th time in 7 weeks.
For the 2nd Monday in a row, ABC ranked No. 1 in both Total Viewers (9.7 million) and Adults 18-49 (2.7/7). The Net earned its most-watched Monday with regular programming since November (11/19/12) and its 2nd-highest Adult 18-49 number this season.
The Bachelor (8:00-10:01 p.m.)
Nearly tying last week's season highs for its 2nd best numbers this season, The Bachelor made ABC the most-watched network in its 2-hour time period and once again dominated NBC's The Biggest Loser 14 in Total Viewers (+59% - 9.2 million vs. 5.8 million) and Adults 18-49 (+32% - 2.9/8 vs. 2.2/6). Continuing to improve its numbers year to year, The Bachelor grew from the same night last year by 1.1 million viewers and by 12% in Adults 18-49 (8.1 million and 2.6/7 on 2/27/12).
On average The Bachelor is up over last season in both viewers (+2%) and young adults (+3%).
Castle (10:01-11:00 p.m.)
ABC's Castle won the 10 o'clock hour for the 2nd straight week in Total Viewers (10.8 million) and Adults 18-49 (2.3/6), and finished as Monday's most-watched TV show. With the second part of a 2-part episode, Castle marked its most-watched telecast since October (10/29/12) and matched last week's season high in Adults 18-49. The ABC drama was also up over its year-ago telecast (9.1 million and 2.1/6 on 2/27/12) in both Total Viewers (+19%) and Adults 18-49 (+10%). Castle is delivering the series' most-watched season ever.
ABC ranked No. 2 to CBS on Tuesday in viewers (5.8 million) and young adults (1.7/5-tie).
For the 2nd Tuesday in a row, ABC was up over the year-ago night (also an all-original lineup = 5.6 million and 1.6/4) in Viewers (+4%) and Adults 18-49 (+6%).
CELEBRITY WIFE SWAP (8:00-9:00 p.m.)
Opening at series highs against CBS' top-rated NCIS, ABC's season premiere of CELEBRITY WIFE SWAP (2.4/7) led by wide margins in Adults 18-49 over FOX (+60% - RAISING HOPE/RAISING HOPE = 1.5/4) and NBC (+85% - OFF THEIR ROCKERS/OFF THEIR ROCKERS) during the 8 o'clock hour. The ABC unscripted series won The Hour in Women 18-34, beating runner-up NCIS by 9%.
Boosting The Hour week to week in Adults 18-49 (+50%), CELEBRITY WIFE SWAP posted ABC's top series number in the time period in more than 1 year - 2/7/12.
The show grew from last season's Tuesday premiere (on 1/3/12) by 18% in Total Viewers (7.1 million vs. 6.0 million) and by 14% in Adults 18-49 (2.4/7 vs. 2.1/5) to deliver its best numbers ever on both counts.
The Taste (9:00-10:00 p.m.)
Moving to its new 9:00 p.m. time period, ABC's The Taste came into The Hour and beat out NBC's comedies (GO ON/THE NEW NORMAL) by 1.2 million viewers (4.1 million vs. 2.9 million) and 27% in Adults 18-49 (1.4/4 vs. 1.1/3).
The Taste improved its new time period by 21% in Total Viewers and by 8% in Adults 18-49 over the Net's averages this season with regular programming (3.4 million and 1.3/3).
Body Of Proof (10:00-11:00 p.m.)
At 10:00 p.m. opposite CBS' series debut of GOLDEN BOY, ABC's Body Of Proof more than doubled the audience of NBC's SMASH (+113% - 6.4 million vs. 3.0 million) and outdelivered the NBC drama by 33% in Adults 18-49 (1.2/3 vs. 0.9/3).
Although facing increased competition from the CBS debut, Body Of Proof retained 100% of its week-ago premiere in Adults 18-49 and was up in Adults 18-34 (+14%) & Women 18-34 (+22%).
ABC's Modern Family finished as Wednesday's No. 1 TV show in Adults 18-49 (3.9/11-tie), tying Fox's American Idol in rating for the first time ever, while holding the advantage in actual number of young adults (5.0 million vs. 4.9 million). The Net was up week to week on Wednesday (+5% - 2.2/6 vs. 2.1/6) to match a 5-week high on the night - since 1/23/13.
The Middle (8:00-8:30 p.m.)
Opposite the opening half-hours of IDOL and CBS' Survivor at 8:00 p.m., ABC's The Middle outdelivered NBC's Whitney by 4.6 million viewers (8.0 million vs. 3.4 million) and nearly a full rating point in Adults 18-49 (2.1/6 vs. 1.2/4). The ABC comedy beat out Survivor for the 3rd week in a row in Adults 18-34 (+17%) and Women 18-34 (+21%).
The Neighbors (8:30-9:00 p.m.)