HomeSpacer
TV
Spacer
MOVIES
Spacer
MUSIC
Spacer
FASHION
Spacer
GEEKS
Spacer
BOOKS
Spacer
ART
Spacer
COMEDY
Spacer
DANCE
Spacer
CLASSICAL
Spacer
OPERA
Spacer
TRAVEL
Spacer
FITNESS
Spacer
THEATER
 
 LOG IN | REGISTER NOW!

TV TODAY
TV
NETWORKS
ABOUT US

ABC Entertainment Drives Viewers to Tune-In as they Gas-Up

ABC Entertainment Drives Viewers to Tune-In as they Gas-Up

Outcast Media, the fastest growing television network at the pump with 18,000 screens in over 100 DMAs, today announced that it has signed a deal with ABC Entertainment to air custom clips of Jimmy Kimmel Live. ABC Entertainment will also provide Outcast with clips of The View, The Chew, and other premium ABC programming. "Jimmy Kimmel Live" airs weeknights at 11:35/10:35c PM on ABC.

Outcast's audience - also known as the "Ungettables" - consists of drivers 18 to 54 who travel more than 8,000 miles each year by car and live in the top 25 DMAs. Ungettables love to catch the news, sports, entertainment and commercials at the pump, while filling up at the gas pump - the average fuel time at an Outcast pump is 4 minutes.

"The partnership with Outcast and ABC provides us the opportunity to become part of a people's everyday life," said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. "By providing custom content to people on-the-go, we are engaging potential new viewers and fans alike with rich, entertaining ABC programming."

"We are very excited to offer our viewers the high quality comedic content they crave like Jimmy Kimmel Live, and in turn to help a broadcast giant like ABC reach and engage with our hard-to-reach audience," says Outcast Co-founder Nathan Gill. "88 percent of our viewers fuel up before primetime, which offers ABC with a perfect opportunity to reach people who are on a pathway to primetime television viewing."

ABOUT OUTCAST
Outcast is the fastest growing television network at the pump reaching 33 million monthly viewers at 18,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.

Leave Comments



Past Articles by This Author:
  • Writers Guild of America East Takes New Name
  • TLC to Air Two-Part Special HONEY DO, 6/17
  • VIDEO: Kevin Bacon & More Appear at FOX First-Ever Fan Front
  • ESPN to Launch Daily Soccer Studio Show This Summer
  • PBS to Bring LAST TANGO IN HALIFAX to U.S.
  • VIDEO: Fischer, Krasinski & More Bid Farewell to NBC's THE OFFICE
  • PBS Announces Premiere Date for DOWNTON ABBEY - Season 4!
  • VIDEO: First Look - Trailers for New FOX Series GANG RELATED,SURVIVING JACK
  • Yahoo!, CNBC Launch Original Co-Production TALKING NUMBERS
  • NBC Matches Highest Weeklong Primetime 18-49 Rating

    More Articles by This Author...

  • BWW Interviews - Jake T. Austin Chats ABC Family's New Series THE FOSTERSBWW Interviews - Jake T. Austin Chats ABC Family's New Series THE FOSTERS
    BWW Interviews: ABC's Newest BACHELORETTE Desiree HartsockBWW Interviews: ABC's Newest BACHELORETTE Desiree Hartsock
    BWW Interviews: Film, Stage and TV Actor Sebastian La CauseBWW Interviews: Film, Stage and TV Actor Sebastian La Cause

    Sound Off
    Exclusive InDepth InterView Audra McDonald Talks GO BACK HOME Album & PBS Special, MARLENE DIETRICH'S ABC, Upcoming Projects & MoreExclusive InDepth InterView Audra McDonald Talks GO BACK HOME Album & PBS Special, MARLENE DIETRICH'S ABC, Upcoming Projects & More

    Get News & Specials!

    RECAP: And DANCING's Mirrorball Goes to...
    RECAP: DANCING's Semi-Final Elimination Sets the Stage for a Thrilling Finale
    RECAP: Who Deserves to Keep DANCING?

    GIRL CODE SMASH THE VOICE SHARK TANK NCIS PRIMETIME 60 MINUTES AMERICAN IDOL SATURDAY NIGHT LIVE MASTERPIECE

    SATURDAY NIGHT LIVE Earns Highest Ratings Honors for the First Time Since 4/6 SATURDAY NIGHT LIVE Earns Highest Ratings Honors for the First Time Since 4/6
    VIDEO: 'The New Xanax' is Revealed on SNL VIDEO: 'The New Xanax' is Revealed on SNL
    RECAP: And DANCING's Mirrorball Goes to... RECAP: And DANCING's Mirrorball Goes to...
    KATIE to Welcome Howard Stern for Full-Hour Interview, 5/28 KATIE to Welcome Howard Stern for Full-Hour Interview, 5/28
    SNL Season Finale with Ben Affleck Posts On Par Ratings SNL Season Finale with Ben Affleck Posts On Par Ratings
    VIDEO: Sasha Allen Performs Emeli Sande's 'Next to Me' on THE VOICE VIDEO: Sasha Allen Performs Emeli Sande's 'Next to Me' on THE VOICE
    Paris SUNDAY IN THE PARK Now Available For Download Paris SUNDAY IN THE PARK Now Available For Download

    BroadwayWorld.com Logo
      
    BWW Movies World Logo
      
    BWW Fashion World Logo
      
    BWW Music World Logo
    BWW Geeks World Logo
      
    BWW Opera World Logo
      
    BWW Dance World Logo
      
    BWW Classical World Logo

    All Materials Copyright 2013 Wisdom Digital Media | Privacy Policy | RSS/XMLFeeds