Capitalizing on ratings momentum, advertising demand and increased revenue potential for entertainment programming in the 11:35 p.m. time slot, ABC today announced a strategic shift in its late-night strategy to better position the network for increased ratings and financial performance over the long term. On Tuesday, January 8, Jimmy Kimmel LIVE, the only late-night broadcast talk show to increase in Total Viewers this past season, will move to 11:35 p.m., putting the show in head-to-head competition with "The Tonight Show with Jay Leno" and "Late Show with David Letterman." Proven late-night performer "Nightline" will shift to 12:35 a.m., allowing viewers to begin and end their broadcast day with news. The moves are timed to take advantage of the built-in promotional platforms provided by ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" and ESPN's Bowl Championship Series, which culminates with the National Championship Game on Monday, January 7. In addition, "Nightline" will expand its programming commitments with a move into primetime, Friday nights at 9:00 p.m. beginning March 1. Given its success and growth, the ABC News series "What Would You Do?" will also find a new home on the schedule.
In making the announcement, Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, said: "Given the passionate fan base 'Jimmy Kimmel Live' has built over the past decade and the show's ratings and creative momentum this season, the time is right to make this move. There is the potential for far greater upside over the long term with this shift, given increased advertiser demand for competitive entertainment programming in the time slot." She continued: "This shift also allows us to bookend our programming day with compelling news content. And the addition of a new primetime hour of 'Nightline' on Friday nights will ensure that the program has even more opportunities to continue its incredible, award-winning reporting."
For the complete 2011-12 Broadcast TV Season, "Jimmy Kimmel Live" grew its overall audience over the prior season by 3% in Total Viewers to generate its most-watched season in 5 years. In addition, "JKL" was the only late-night broadcast talk show to grow year over year in Total Viewers.
And the show's ratings momentum has continued. During the recent July sweep, ABC's "Jimmy Kimmel Live" surged year to year by 15% in Total Viewers to deliver its most-watched July sweep ever. Notably, "JKL" grew its overall audience year over year in all 4 sweeps of the 2011-12 Season. The program was also up over the year-ago sweep by 5% in Adults 18-49 to score its best July in 4 years - since 2008. In addition, "JKL" stood as the only broadcast talk show in late-night to achieve yearly growth in either Total Viewers or Adults 18-49. And on Sunday, September 23, Jimmy Kimmel will take another turn in the spotlight when he hosts the 64th Annual Primetime Emmy Awards.