More than doubling its Adult 18-49 lead-in (+155% over the repeat Shark Tank) at 9pm, ABC's Grey's Anatomy took second place in its hour, beating Fox's Idol-driven Glee by 33% and NBC's 1-hour The Office by 40%. The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Grey's was the only show in The Hour to gain young adult audience from start to finisH. Grey's held strong retention of its week-ago telecast in viewers (98%) and young adults (93%).Delivering its best lead-in retention ever out of an original Grey's (92%/96%), ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Elementary (biggest margin ever) and tripled NBC's series debut of Do No Harm (+200%). Scandal was the #1 series in its slot for its 6th consecutive broadcast with young adults. Gaining over its last original in Adults 18-49 (+4%), Scandal marked its 2nd-highest rating ever. In fact over the course of its last 5 originals, Scandal has delivered the series' Top 5 highest-rated telecasts. In addition, the ABC drama hit new series highs with key Women (W18-34/W18-49). The ABC sophomore was up over an original Private Practice on the year-ago night by 23% in viewers and by 17% in young adults.
More Articles by This Author...
BWW TV EXCLUSIVE: CHEWING THE SCENERY WITH RANDY RAINBOW - Randy Accepts His Own Tony Award!
VIDEO: First Look - First Official ANCHORMAN 2 Trailer is Here!
Saks Fifth Avenue Unveils New Creative Campaign 'LOOK'
VIDEO: First Listen - Gavin DeGraw's New Single 'Best I Ever Had'
Dell Special Committee Responds to Icahn's Latest Proposal
Video: First Look at Antonio Pappano, Kevin O'Hare and More in Royal Opera House's Season Preview Event
BWW Reviews: ABT's LE CORSAIRE - New Staging of a Classical Work
STAGE TUBE: Russell Brand Takes Over at MORNING JOE