Ben & Jerry's to Reveal New Flavor in Honor of NBC'S 30 ROCK Series Finale

Ben & Jerry's ice cream company has announced it will reveal a flavor aimed at celebrating the NBC series 30 Rock which airs its series finale on January 31. The flavor will be ceremoniously unveiled by Co-founder Jerry Greenfield at a New York City finale party, just steps from the namesake building at Rockefeller Center. Invitees will gather to view the series finale of "30 Rock" and sample the new "30 Rock"-themed concoction.

The flavor, freshly produced at its factories in Vermont, was rushed to New York City for the event. Usually new flavors are released closer to spring, but the company decided to bump up the timetable to have the flavor on hand to accommodate the January 31^stfinale. Luckily, "30 Rock" fans won't have long to wait. The flavor will be available across the country in Ben & Jerry's scoop shops in February and on the shelves of grocery stores and convenience stores shortly thereafter.

Ben & Jerry's announced that it will host a "30 Rock" viewing party in New York City on January 31st to watch and celebrate the series finale. A limited number of tickets are available at www.flynntix.org, with all proceeds benefitting a local non-profit organization to be announced on Thursday, January 31^st. The event will feature "30 Rock" trivia contests, giveaways, and, of course, attendees will have a chance to sample the new flavor.

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