BIG BROTHER, one of television's most socially engaged and interactive series, returns for its 14th season tonight, July 12 (9:00 - 10:00 PM, ET/PT) on the CBS Television Network with a brand-new menu of interactive offerings to satisfy some of reality TV's biggest die-hard fans."
BIG BROTHER has an insatiable fan base on-air, online and across social platforms," said Marc DeBevoise, Sr. Vice President and GM of Entertainment at CBS Interactive. "This season, we wanted to give BIG BROTHER fans a true second-screen social experience, offering even more ways for them to find and interact with not only each other, but the show and their favorite Houseguests."
This summer, BIG BROTHER fans will have an opportunity to interact with each other, and the show, with BIG BROTHER CONNECT located at http://connect.cbs.com/shows/big-brother. BIG BROTHER CONNECT will aggregate live social streams to drive conversations, feature hashtag-driven polls and will provide opportunities for fan tweets to appear during the Thursday night live shows.
In addition, fans will enjoy exclusive behind-the-scenes content through the eyes of the show's "Social Insider" by following the official BIG BROTHER Twitter account @CBSBigBrother (www.Twitter.com/CBSBigBrother). Tweets with the hashtag #bbinsider will take fans behind the walls of the BIG BROTHER house with first looks at challenges, production news and more.
In addition to these new elements, other BIG BROTHER online initiatives for 2012 include the following:
· Weekly LIVE Chat: This season, CBS.com will host fan-driven live chats every Friday with BIG BROTHER houseguests and series experts. Fans who would like to participate can submit questions on CBS.com.
· Flock to Unlock: Each week, fans can use the power of Twitter to access exclusive photos from inside the house taken by that week's Head of Household. Once enough fans tweet #BigBrotherHoH, the photos will be unlocked for everyone to see on CBS.com.
· BIG BROTHER Full Episodes and Video Clips: Full-length episodes, daily highlight clips and other content from BIG BROTHER will be available on CBS.com and across the vast CBS Audience Network, allowing a community of fans to watch the program online, incorporate clips into their blogs, wikis and widgets as well as interact and discuss BIG BROTHER on message boards. The CBS Audience Network consists of dozens of distribution partners including Microsoft, Yahoo, Comcast's XFINITY, TV.com, IMDB and TV Guide, as well as websites from CBS's owned television stations, 144 radio stations and more than 180 affiliated stations.
· BIG BROTHER on Twitter: In addition to @CBSBigBrother, fans can follow two other BIG BROTHER Twitter accounts to stay "in the know" with daily updates from inside the house. @BigBrotherScoop (www.Twitter.com/BigBrotherScoop) will provide exclusive production updates and @BigBrotherHoH (www.Twitter.com/BigBrotherHoH) will give that week's Head Of Household the opportunity to tweet daily messages directly to viewers and fans.