Capitalizing on the largest viewing audience of the year, CBS has teamed up with the NFL to honor America's military men and women and their families in a CBS Cares public service announcement set to air during today's Super Bowl. The PSA, which airs twice today - first in NFL TODAY before the game and again in the fourth quarter - reflects that the sacrifice made by so many enables us all to enjoy events such as the Super Bowl. The PSA also encourages more than 100 million viewers watching the game to show their appreciation by making a monetary contribution of $10 by texting Wounded Warrior Project via their cell phones (Text "WWP" to 50555).
Click Here to Watch the PSA
"The Super Bowl is a terrific venue to honor our military and their families for their service and sacrifice," said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. "We are pleased to be joining the NFL and Wounded Warrior Project not only to honor those who have served, but to offer them tangible support as well."
"We cannot thank our military members and their families enough for their service to our country," said NFL Commissioner Roger Goodell. "The NFL has a strong partnership with Wounded Warrior Project and we are pleased to join CBS in supporting the organization during the Super Bowl."
"Wounded Warrior Project is honored to be a part of Super Bowl XLVII and extends profound thanks to CBS and the NFL for sharing their platform so we can highlight the challenges facing our nation's military and their families," said Steve Nardizzi, Executive Director, Wounded Warrior Project. "There's nothing more important than taking time to recognize the brave few who have and will defend our country so we may all enjoy this great American tradition. With help from committed organizations like CBS and the NFL, as well as the generous support of a grateful nation, together we can achieve our vision of the most successful, well-adjusted generation of wounded service members in our nation's history."