CBS THIS MORNING delivered double-digit year-to-year percentage gains in adults 25-54 (+11%), the demographic most important to those who advertise in News, as well as viewers (+16%), households (+21%) and women 25-54 (+10%).
CBS THIS MORNING also added +400,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending March 8.
CBS THIS MORNING
Week Ending March 8, 2013 Week Ending March 9, 2012 % ChangeAdults 25-541.0/06 0.9/06 +11%
Viewers2.96m 2.56m +16%
Households2.3/08 1.9/07 +21%
Women 25-541.1/06 1.0/06 +10%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
More Articles by This Author...
BWW TV Exclusive: BACKSTAGE WITH RICHARD RIDGE- PIPPIN's Mann & d'Amboise on Bringing the Classic Back to Broadway, Married Life, & More!
Evan Peters to Play 'Quicksilver' in X-MEN: DAYS OF FUTURE PAST; Up for AVENGERS 2 Also?
Gwyneth Paltrow Returns as the Face of Hugo Boss' Latest Scent
BWW Reviews: THE GREAT GATSBY Soundtrack
Donkey Kong Country Returns is Back and Optimized for Portable Play
BWW Blog: Leah Edwards - Practice. Perform. Repeat
BWW Reviews: Millepied, Wheeldon and Martins - A Mixed Bag for City Ballet
Regional Orchestra of the Week: Reno Philharmonic, NV