NBCUniversal communications executive, Cameron Blanchard, has been promoted to the position of Senior Vice President, Corporate Communications for NBCUniversal, it was announced today. Blanchard, who will report to Adam Miller, Executive Vice President, NBCUniversal, will spearhead the development and execution of NBCUniversal's media relations strategy and will serve as a principal corporate media spokesperson across NBCUniversal’s networks and business divisions. Her position, which becomes effective October 22, 2012, was previously held by Kathy Kelly-Brown who was recently named to oversee communications for the entire NBCUniversal News Group.
In her new role, Blanchard will have direct oversight for all NBCUniversal corporate communications functions including ad sales, research, cable distribution, legal affairs, diversity, NBC stations and affiliates, internal communications. Additionally, her communications responsibilities include NBCUniversal’s impressive portfolio of cable entertainment networks -- including the No. 1 cable network USA, Syfy, G4, E!, Bravo Media, Oxygen Media, Style Media and mun2; as well as the Spanish language broadcast network Telemundo, and the digital businesses Fandango, DailyCandy and iVillage.
"Cameron is perfect for this position," said Miller. She is smart, creative, committed and extremely well respected both internally and externally. I have worked closely with Cameron over the past two years and having seen firsthand how effective she is, I have no doubt that she will be a huge success and bring tremendous value in her new role."
Most recently, Blanchard served as head of communications for NBCUniversal's Entertainment & Digital Networks and Integrated Media division led by Lauren Zalaznick. In this position, Blanchard was responsible for building brand awareness and developing and executing strategic initiatives on behalf of a diverse portfolio including Telemundo Media, Bravo Media, mun2, Oxygen Media, Sprout, Style Media, DailyCandy, Fandango, iVillage, and the company-wide Integrated Media initiatives. From 2006 to 2011, Blanchard oversaw all communications strategies and outreach for Bravo Media, adding Oxygen Media to her purview in 2008 after NBC Universal acquired that cable network.
Prior to that, Blanchard spent two years at the broadcast network as Vice President, NBC Entertainment East Coast Communications where she managed NBC’s New York entertainment press office for all East Coast-based primetime programming, movies and specials, as well as all late-night programming. From 2000-2004, Blanchard served as the Senior Director for the NBC Sports & Olympics division where she handled press outreach for the sports properties including the NBA on NBC, the 2000, '02 and '04 Olympics, Wimbledon and the French Open. Blanchard joined NBC in June 1996 for the launch of MSNBC, where she spent four years in media relations. She began her career in sports communications at the National Basketball Association.
Blanchard graduated from the University of Oregon with a Bachelor of Arts degree in Journalism and currently resides in Brooklyn Heights with her husband and two sons.