DOWNTON ABBEY on Masterpiece Classic Rates Second on Super Bowl Sunday

Conversations centering on the official #DowntonPBS hashtag have seen consistently strong numbers all season, and users' engagement was highlighted during the Super Bowl blackout. One @PBS tweet about Downton Abbey was one of the most talked about tweets of the evening, generating nearly 4,500 re-tweets and favorites, and mentions in Super Bowl coverage in the New York Times, Wall Street Journal andABC News.

Season 3 sales have shined across a number of retailers, including shoppbs.org (the #1 best-seller since it became available for pre-order in September 2012), iTunes (the #1 show since the January 7 launch), and Amazon Instant Video (the #1 show since the January 7 launch). Amazon recently announced that its Prime Instant Video will become the exclusive subscription streaming home for "Downton Abbey" later this year. Seasons 1 & 2 rank as the most watched TV seasons on the service.

Season 3 concludes with a 90-minute finale on February 17.

"Downton Abbey" is a Carnival/MASTERPIECE Co-Production. Carnival is a division of NBCUniversal.

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