Discovery's BERING SEA GOLD Sweeps Key Male Demos

Discovery Channel won the #1 cable network spot among P/M25-54 (no exclusions) on Friday, March 15th and earned the top two cable spots in prime time among Persons and Men 25-54 delivery (excluding sports). Bering Sea Gold was the #1 series in cable among P/M 25-54 and M18-49 delivery (no exclusions) earning 1.42 HH/1.23 P25-54 and delivering 2.14 million total viewers P2+. The series out-delivered multiple broadcast programs among M25-54 including CBS' "Hawaii Five-O" and "Undercover Boss," NBC's "Rock Center with BrIan Williams," FOX's "Touch" and "Kitchen Nightmares" and ABC's "Malibu Country."

YUKON MEN earned 1.41 HH/1.06 P25-54 and delivered 2.10 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only Bering Sea Gold among P/M25-54 delivery (excluding sports). The series out-delivered multiple broadcast programs among M25-54 on Friday night including CBS' "Hawaii Five-O," NBC's "Rock Center with BrIan Williams" and FOX's "Touch."

Source: Nielsen. NHI Calendar. 3/15/13. Live+SD AA% and AA (000).

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

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