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For the week of October 8, 2012, Disney Channel continued its record streak as the #1 TV network on a Total Day basis to 70 consecutive weeks in Kids 6-11 (614,000/2.6 rating) and Tweens 9-14 (499,000/2.1 rating), and was the #1 TV network for the 2nd consecutive week in Kids 2-11 (903,000/2.3 rating) and for the 4th time in the previous 5 weeks overall.
Disney Channel continues to out-deliver Nickelodeon by solid margins on a weekly basis, surpassing it by double-digit percentages for the 49th straight week in Kids 6-11 (+37% – 614,000 vs. 449,000) and for the 51st consecutive week in Tweens 9-14 (+46% – 499,000 vs. 342,000).
In Prime, Disney Channel extended its dominance as the #1 cable TV network to 386 weeks in Kids 6-11 (1.12 million/4.8 rating – more than 7 years), and was #1 for the 121st week in a row in Tweens 9-14 (951,000/4.0 rating – more than 2 years).
The premiere of Disney Channel Original Movie “Girl Vs. Monster” (10/12/12 – 8:00 p.m.) ranked as the week’s #1 TV telecast in Kids 2-11 (2.79 million/7.0 rating), Kids 6-11 (2.24 million/9.5 rating) and Tweens 9-14 (1.85 million/7.8 rating), becoming the #2 TV movie of 2012 to date, and was the week’s #2 scripted cable TV telecast in Total Viewers (4.92 million).
Launch of “Dog With a Blog” (10/12/12 – 9:40 p.m.) unleashed 4.5 million Total Viewers, and debuted as the #1 TV series of 2012 to date in Kids 2-11 (2.63 million/6.6 rating), Kids 6-11 (2.15 million/9.1 rating) and Tweens 9-14 (1.70 million/7.2 rating).
Disney Channel delivered the week’s Top 8 TV Telecasts in Kids 2-11:
Disney Channel aired the week’s Top 9 TV Telecasts in Kids 6-11, and 23 of the Top 25 overall:
Disney Channel held the week’s Top 5 TV Telecasts in Tweens 9-14, and 27 of the Top 30 overall:
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