The Disney/ABC Television Group (DATG) today announced that the national "Day of Giving," held on Monday, November 5, which seamlessly integrated outreach messaging into programming across News, Daytime, Primetime, Late Night, Owned Stations, Local Affiliates, Syndication, Cable, Online and Stores, raised more than $16.8 million dollars for the American Red Cross to aid those impacted by the devastation of Hurricane Sandy.
This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts announced by Robert A. Iger, chairman and CEO, The Walt Disney Company, which include a $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
Commenting on the announcement, Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, said "Our 'Day of Giving' was an enormous success, raising more than $16.8 million dollars to help those impacted by Hurricane Sandy. From 'Good Morning America,' 'The View' and our Owned TV Stations to 'Jimmy Kimmel Live,' ABC Family, and Radio Disney, the Disney/ABC TV Group came together in an unprecedented fashion to address the storm's devastation, and I could not be more proud. But we didn't achieve this alone...The Walt Disney Company led the way with its initial multi-million dollar relief and rebuilding donation, and other divisions of our Company, including Disney.com, Consumer Products and ESPN, joined in our day-long outreach. Working together, we achieved a response to these efforts that was so massive our colleagues with Parks & Resorts were asked to donate their time to help handle the dramatic increase in call volume. This success would not have been possible without everyone's support and enthusiasm."