Disney's NEVER LAND PIRATES, MCSTUFFINS Are Week's Top 2 Cable TV Series in Key Demos

For the week of October 29, 2012, Disney Channel's daily programming block for kids age 2-7 and their caregivers, Disney Junior, owned the week's Top 2 cable TV series in Boys 2-5 with "Jake and the Never Land Pirates" and "Doc McStuffins," and held the Top 3 preschool cable TV series among Moms for the 5th consecutive week with "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse."

Disney Junior block delivered the week's Top 2 cable TV series in Boys 2-5:

Disney Junior block owned the week's Top 2 preschool cable TV series in Women 18-49:

DISNEY JUNIOR:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49,?

increasing by double-digit margins among preschooler demographics over year-ago levels.  On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S.  Disney Junior India launched in October 2012, bringing the total number of channels to 32 worldwide. 

Source: NMR, U.S. ratings, 10/29/12 – 11/4/12, and as dated. Moms=Women 18-49.

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