ELEMENTARY Draws 20.8M Viewers in Post-Super Bowl Time Slot

Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama Elementary delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54 and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.

This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory") and adults 18-34.

ELEMENTARY Super Bowl (S) from 11:11 PM-12:11 AM delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49 and 7.4 in adults 18-34, all series highs. Elementary delivered +3.45 million viewers more than "Alias" (11:01 PM start time) in 2003, the only other post-Super Bowl program to air completely out of primetime. Elementary also topped "Alias" in adults 18-34 (7.4 vs. 7.2)

Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, Elementary delivered +61% increase over its season average in viewers (vs. 12.88m, +7.92 million viewers), +160% in adults 18-49 (from 3.0/09), +102% in adults 25-54 (4.1/10) and +335% in adults 18-34 (from 1.7/06)

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