FOX enjoyed another dominant victory last week thanks to the strong return of HOUSE, solid retention in week two of ALCATRAZ, two winning nights of AMERICAN IDOL, exciting UFC action, and the powerful special preview of the network's new Kiefer Sutherland drama, TOUCH. Averaging a 3.0/8 among Adults 18-49 last week, FOX widened its lead as this season's #1 network in the core adult demographic.
In addition, FOX's new dramas achieved significant growth from initial post-same day playback last week. According to Nielsen Live + Three Day ratings, the special preview of TOUCH rose to a 4.7 rating among Adults 18-49 - a +21% lift above its same-day rating. Week two of ALCATRAZ saw a +37% lift and gained more than one full rating point (3.0 > 4.1) after three days of playback.
Excluding sports, FOX had:
· 10 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 2), TOUCH PREVIEW (No. 4), AMERICAN IDOL ENC (No. 8), FAMILY GUY (No. 10 tie), HOUSE (No. 10 tie), ALCATRAZ (No. 12), FINDER (No. 15), AMERICAN DAD (No. 19 tie) and THE SIMPSONS (No. 19 tie).
· 11 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 6), TOUCH PREVIEW (No. 7 tie), AMERICAN IDOL ENC (No. 7 tie), THE SIMPSONS (No. 9), ALCATRAZ (No. 10), HOUSE (No. 11), NAPOLEON DYNAMITE (No. 15) and FINDER (No. 18).
· 10 of the Top 20 programs among Teens: AMERICAN IDOL-Thurs (No. 1), AMERICAN IDOL-Wed (No. 2), FAMILY GUY (No. 3), TOUCH PREVIEW (No. 4 tie), NAPOLEON DYNAMITE (No. 4 tie), AMERICAN DAD (No. 6), THE SIMPSONS (No. 8), AMERICAN IDOL ENC (No. 10), FINDER (No. 11), CLEVELAND (No. 12) and ALCATRAZ (No. 17).
· 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 2), TOUCH PREVIEW (No. 8), AMERICAN IDOL ENC (No. 17) and ALCATRAZ (No. 19).
Week of January 23 - 29, 2012 -- Nightly and Program Highlights
MONDAY
8:00-9:00 HOUSE: (Adults 18-49: 3.1/8, 8.8 Mil Total Viewers)
9:00-10:00 ALCATRAZ: (Adults 18-49: 3.0/7, 9.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.1/8, 8.9 Mil Total Viewers)
HOUSE returned to a 3.1/8 among Adults 18-49, up +19% from its last original telecast two months ago (11/28/11, 2.6/6) and garnered its highest-rated episode since 10/17/11. In addition, HOUSE posted its highest number of Total Viewers since its premiere on 10/3/11.
HOUSE was the highest rated program of the night among Adults 18-49 and won its hour among Adults 18-49, Adults 18-34, Teens and Total Viewers.
Week two of ALCATRAZ delivered a 3.0/7 among Adults 18-49 and was the highest-rated program of the night among Adults 18-34, Teens and key male demos and won its 9p hour in Adults 18-49, Adults 18-34 and Teens.
ALCATRAZ is one of only three new dramas this season to post a 3.0 rating or more in its second week (in addition toTERRA NOVA and Once Upon A Time.)
FOX won the night among Adults 18-49, Adults 18-34 and Total Viewers.
TUESDAY
8:00-9:00 AMERICAN IDOL (RS): (Adults 18-49: 3.4/9, 9.6 Mil Total Viewers)
9:00-10:00 STATE OF THE UNION (S): SUSTAINED
With a special encore of AMERICAN IDOL, FOX won the night among Adults 18-49, Adults 18-34 and Teens.
WEDNESDAY
8:00-9:00 AMERICAN IDOL: (Adults 18-49: 6.5/18, 19.7 Mil Total Viewers)
9:00-10:07 TOUCH (S): (Adults 18-49: 3.9/10, 12.0 Mil Total Viewers)
8:00-10:07 FOX PRIME: (Adults 18-49: 5.1/14, 15.6 Mil Total Viewers)
Week two of AMERICAN IDOL Season 11 kicked off with a 6.5/18 among Adults 18-49, up +14% from its most recent telecast (5.7/15 on 1/19/12). AMERICAN IDOL was up +9% in Total Viewers (19.7 vs. 18.0 Mil) compared to the previous Thursday.
AMERICAN IDOL was Wednesday's highest rated program across all demos and also dominated its 8-9pm hour, beating The Combined 4-network competition (ABC/CBS/NBC/CW) by +23% in Adults 18-49 (6.5 vs. 5.3), by +7% among Adults 18-34 (4.6 vs. 4.3) and +9% in Total Viewers (19.7 vs. 18.1 Mil).
AMERICAN IDOL gained +20% in its second half hour from its first (5.9 > 7.1).
At 9p, a special preview of TOUCH drew a 3.9/10 among Adults 18-49 and was FOX's highest rated drama opening in three years among Adults 18-49 and Total Viewers (since Lie to Me on 1/21/09). In fact, TOUCH is the second highest rated new drama premiere of the season on any network among Adults 18-49 (behind only ABC's Once Upon A Time).
TOUCH had the strongest retention ever of any new drama premiere coming out of AMERICAN IDOL among Adults 18-49 (60%), Adults 18-34 (57%) and Total Viewers (61%).
