HBO Asia & Eros International to Launch TV Channels in India

Eros International Media, a leading global company in the Indian film entertainment industry and HBO Asia, the regional TV leader, today jointly launched two premium advertising free movie channels, HBO Defined and HBO Hits in India.

Speaking to mediapersons, Kishore Lulla, executive chairman of Eros International said, "I'm very excited about building the Eros brand in premium pay television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all." "We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online", he said.

This collaboration between two entertainment gaints brings the best of Hollywood and Bollywood together to redefine the pay TV movie space in India. This first ever exclusive alliance will also provide for the development of both HBO's existing formats for India as well as the creation of original content for the Indian television market and international distribution.

"We aimed Rs 500 crore revenues from these channels in two years and we will launch 5-6 TV channels with HBO in 2-3 years", Mr Lulla added. UNI NV OBB AG1508 NNNN

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