Investigation Discovery enters the 2012-13 upfront season with another record year of success, maintaining its title as the fastest-growing network in television1 and capitalizing on that momentum with the largest slate of original programming in network history.
ID just closed its best quarter ever, delivering record numbers in all key demos in prime, including P2+ (+21% to 677k), W25-54 (+35% to 216k), and W18-49 (+45% to 185k). In addition, the network remains the #1 network in ad-supported cable and broadcast for length of tune in prime (24 minutes vs. 15 min television average) and total day (41 min vs. 20 min television average.)2
In addition, year to date, ID ranks #4 in daytime delivery of W25-544, out-performing much larger networks distributed in an additional 20 million homes.
"At just four years old, Investigation Discovery has officially become a major player in the competition for female viewers," said Henry Schleiff, president and general manager of Investigation Discovery, Military Channel and Destination America. "Last year, we predicted that ID would become a top ten network for women, and we've already far surpassed that goal in daytime. Now, armed with an enormous slate of new and returning series reflecting the real-life drama that our female audiences crave, we are poised for our best year ever as ID quickly becomes the #1 guilty pleasure for women."
Leading into the upfront, ID will launch a new slate of original series, headlined by the July debut of EVIL TWINS, challenging viewers to decipher which twin has taken sibling rivalry to the next level; the August premiere of REDRUM, in which a case is solved in reverse; and DEADLY AFFAIRS, starring the incomparable queen of daytime soaps, Susan Lucci.
SUMMER SERIES LAUNCHES
There's something oddly fascinating about twins. Maybe it's the secret languages they create, their identical facade, or the claim that one can feel when the other is hurt. But when one twin turns bad, does the other stay pure of heart? Channeling sibling rivalries and deadly childhood pacts, EVIL TWINS follows true-crime mysteries surrounding real-life cases of these evil archetypes. Each episode reveals shocking stories of twins on The Edge, from sleeping with their sibling's husband then setting them up for murder to stealing their identity and even coming back from the dead.
When it comes to murder, no detective starts their search at the beginning of the crime. Rather, a murder investigation always begins with the body, after the deed is done. It is up to the police to piece together the story, moving backwards in time until they arrive at the root of the crime. In ID's new series REDRUM, viewers follow the backwards tale of murder from false motives and mistaken witnesses to conversations taken completely out of context, until the truth finally comes out at the very end.
From love triangles that implode to office romances exposed; from sleeping with the enemy to bedding your best friend's husband; and from grooms ditching the ceremony with a bridesmaid in tow to swingers deciding the grass actually is greener; stories of passionate love affairs turned crimes of passion aren't just happening on daytime television. Hosted by soap opera legend Susan Lucci, DEADLY AFFAIRS proves that they happen in real life and, sometimes, are even stranger than fiction.
NEW ORIGINAL SERIES
FRENEMIES: BFFs GONE BAD
Exploring riveting stories of loyalty betrayed, FRENEMIES: BFFs GONE BAD is a perfect example of what happens when friendships fall apart at the seams. In this new series, Investigation Discovery looks at friends who are devoted to one another, only to have things go horribly, and often fatally, wrong. Each episode traces friendships through good times to their gradual demise, as things turn sour and end in shocking, violent confrontation. What happened that turned these former friends into deadly frenemies?
'TIL DEATH DO US PART
When marriages fail, divorce can turn ugly and even deadly. What was once a passionate union becomes spite, greed, backstabbing, and betrayal. 'TIL DEATH DO US PART explores tumultuous, shocking, and high-stake divorces and the deadly murders linked to them. Guiding viewers through these passionate accounts of love gone wrong are Dr. Stacy Kaiser, a psychotherapist and relationship expert, and Dr. Brian Russell, a forensic psychologist and attorney. From husbands, wives, children, grandparents, mistresses and friends, divorce can lead even the most unthinkable people to commit murder.
WIVES WITH KNIVES
WIVES WITH KNIVES features gripping stories of women who fight at close range. Some women endured years of sexual, emotional, and physical abuse before fighting back. Others were motivated by greed and jealousy. Some of the victims died and others lived to testify against their attackers. Through personal accounts from the actual women who committed the crimes, as well as the victims themselves, each episode reveals the traumatic events that led to the pair's disturbing demise.
PRETTY BAD GIRLS
A true-crime series channeling the glamour of "Sex and the City," PRETTY BAD GIRLS bares what happens when beautiful, fabulous women have more than killer clothes in their closets. They have skeletons, too. These sexy criminals know exactly what they want, and are willing to do anything to get it, no matter the cost. They will lie, cheat, steal, and even kill. After all, living a life of crime is easy when you're looks could kill and sex is your weapon of choice.
COLD CASE (wt)
There are twists and turns around every corner in ID's new series COLD CASE. Each episode invites viewers on an emotional journey between past and present as unsolved homicides are reopened. The series shows how time, technology, and burdens of the past combine to rehash old cases and open old wounds in an effort to solve haunting whodunit mysteries, finally put the culprit behind bars, and give loved ones long-awaited peace of mind.
DANGEROUS PERSUASIONS (wt)
DANGEROUS PERSUASIONS tells extraordinary and terrifyingly true tales of everyday people who were manipulated into committing horrific crimes. These average men and women fell under the influence of dark forces and were brainwashed into shocking behaviors they never would have exhibited otherwise. Through intimate, first-person accounts, each episode details the captivating stories of people who lost themselves as a result of dangerous persuasions.
THE EX-FILES (wt)
Paying homage to the guilty pleasures of salacious TV talk shows, THE EX-FILES delves into extreme romantic relationships turned sour, uncovering the truth from both sides. Men and women reveal all the sordid secrets, from passionate and sexy stories to the crazy and strange, that eventually led to their relationship's downfall.
WHO THE BLEEP...
Building off the success of ID's hit series WHO THE (BLEEP) DID I MARRY?, this new spinoff goes one step further to explore relationships between friends, co-workers, significant others, family members, and more. Each real-life story is a first-person account that uncovers the truth behind people's double lives and the fallout that ensues. WHO THE BLEEP... begs the question: how well can you really know someone?
MURDER IN PARADISE (wt)
It's a vacation in paradise, or is it? ID's new series recounts stories of happy couples who go on dream vacations that end in violence. Only one of them comes back alive, and it's never an accident. Could these unwitting victims have been murdered by the last person in the world they'd expect to do them harm? MURDER IN PARADISE is a mystery series that aims to uncover whether these victims were the random targets of a brutal stranger or the focused objects of premeditated evil.
new limited series and specials
werner herzog'S into the abyss: A TALE OF LIFE, A TALE OF DEATH
In March 2012, Investigation Discovery premiered a four-part mini-series entitled ON DEATH ROW. This special documentary was a companion television series to Academy Award(R)-nominated filmmaker Werner Herzog's latest documentary feature, Into the Abyss, which debuted to rave reviews at the Toronto Film Festival and launched in theaters in November 2011. In this film, Herzog explores the dark reaches of humanity through conversations with death row inmate Michael Perry and those affected by his crime, conducting a uniquely thought-provoking analysis of why people, and the state, kill.
NIGHTMARE CHRISTMAS (wt)
This wicked little stocking stuffer features dark stories of men and women who weren't feeling the Christmas spirit. Each episode presents a tale of murder and mayhem set amid the mistletoe and holiday cheer. Using the offenders' first-hand accounts, family members, victims, police, and experts, NIGHTMARE CHRISTMAS details how dreams of a joyous holiday season instantly turned twisted.
RETURNING ORIGINAL SERIES
STOLEN VOICES, BURIED SECRETS
Investigation Discovery's captivating series STOLEN VOICES, BURIED SECRETS revisits mysterious murders through the lens of the fictionalized, first-person perspective of the victims. As investigators, family, and friends peel back the layers and facts of each case for viewers, the otherworldly narrator already knows how their story ends and supplies all-knowing observations hinting at breaks to come in the case.
SINS & SECRETS
Featuring cities full of character and colorful personalities, SINS & SECRETS exposes crimes that have ripped at the fabric of affluent communities. With ordinary and extraordinary citizens alike, these towns aren't just vacation destinations, but places where select individuals have distinguished themselves for all the wrong reasons. Once revealing how justice was served, SINS & SECRETS reflects on the many ways in which the city and its people will never be the same again.
Each one-hour episode showcases some of the most baffling and challenging cases in contemporary law enforcement, and commends the unwavering investigations that led to the arrest of these unlikely culprits. Featuring in-depth interviews from some of America's top investigative forces, viewers find out how these illusive offenders evaded justice for years, and how persistent police work and a passion for justice ultimately got them caught.
SCORNED: LOVE KILLS
Investigation Discovery's SCORNED: LOVE KILLS uncovers crimes of passion sparked by a spurned lover's snap from provocative paramour to predacious threat. The show examines the dark side of love with a voyeuristic peek into the lust and obsession that fueled some of the most senseless, but definitely not emotionless, crimes to make front-page headlines. From dalliances with X-rated dancers to a love triangle born from an underground swingers' club, the stories featured in SCORNED pair sexual intrigue with bedded betrayal to form a recipe for murder.
STALKED: SOMEONE'S WATCHING
With more than three million people falling victim to stalking in the United States each year, this widely misunderstood crime reaches far beyond celebrities and people in the public eye. STALKED: SOMEONE'S WATCHING profiles emotional stories of stalking victims and explores the twisted psychology of the people who relentlessly pursued them. Leading viewers through these tales of obsession is Michelle Ward, Ph.D., a criminal psychologist who has an expertise in neuroscience and personal experience as a stalking victim. Throughout each episode, Dr. Ward provides insight into the possible thoughts and motivations of the stalker and offers viewers important tips to protect themselves.