Josh Duhamel To Host Nickelodeon's 26th ANNUAL KIDS' CHOICE AWARDS, 3/23

The 2013 Nickelodeon's Kids' Choice Awards will be seen in more than 350 million households around the world and in more than 25 languages. Within hours of airing live in the United States and Canada, the show will roll out internationally, providing kids around the world the opportunity to tune into their local Nickelodeon channel to enjoy the show faster than ever. In many international markets, the 2013 KCAs will feature country-specific award categories and nominees, such as Favorite Asian Act and Favorite UK TV Show. Voting for the 2013 KCAs will span over six continents across 16 localized voting sites, giving kids practically everywhere the chance to decide who takes home a coveted blimp. Ratings for the 2012 KCAs were up double-digits YOY internationally, and the show was rated #1 in its timeslot among kids channels in key international markets, including the UK, Italy, Spain, Mexico, Singapore and more.

Presenting sponsors of Nickelodeon's 26th Annual Kids' Choice Awards are General Mills, Hasbro Twister Rave Games and Target. Associate sponsors are Bounty, McDonald's, nabi, Nintendo and Skechers.

Nickelodeon's 26^th Annual Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Marjorie Cohn and Paula Kaplan are Executive Producers. Media outlets can reference the most up-to-date information on Nickelodeon's 26^thAnnual Kids' Choice Awards by logging onto www.NickKCApress.com.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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