Kraft, Walgreens Among Featured Sponsors on NBC's CELEBRITY APPRENTICE

Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's THE CELEBRITY APPRENTICE airing Sunday's from 9-11 p.m. ET/PT.

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season 12, including: Entertainment.com, Farouk Hair Systems, General Motors, Good Sam, Ivanka Trump Collection, Kraft, O-Cedar, Five Star Fragrance and Walgreens. In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

"This season's sponsor line up of 'The Celebrity Apprentice' is unparalleled," said Donald J. Trump, Host and Executive Producer. "As the top television show for branded integration, 'The Celebrity Apprentice' proves that between our fantastic cast and the creative tasks they participate in, the show offers an extraordinary value for our partners."

In the past 11 seasons, many of the companies that have partnered with "The Apprentice" franchise have achieved astonishing sales results. Last season, finalists John Rich and Marlee Matlin hit it out of the park for Dr.Pepper/7UP Inc. with their 7UP 70's and 80's retro campaign.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products in the form of Apprentice tasks. Companies included are Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

"This season of 'The Celebrity Apprentice' we partner with some of the biggest brands in America. The show format has proven itself to be an engaging platform which continues to deliver unparalleled sales and customer outreach for our partners," stated Co-Executive Producer and Head of Business Development, Sadoux Kim.

A few sales highlights from past seasons are:

· Most successful product launch for the home care division for Dial US in 2007 with Softscrub

· Doubled sales of Kodak printers in 2008

· Chicken of the Sea was voted the most effective integration on a TV show by the New York Times in 2009