WITCHES OF EAST END, Lifetime
Lifetime has picked up the drama Witches of East End, starring Julia Ormond (Mad Men), Jenna Dewan-Tatum (American Horror Story), Rachel Boston (In Plain Sight) and Mädchen Amick (Twin Peaks), it was announced today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. Lifetime ordered 10 episodes of the series to launch this year.
Regarding the pick-up, Sharenow said, "We've been thrilled about Witches of East End and its powerful premise since the moment we bought the property, and our friends at FOX 21 helped develop it for television. This is one of the most exciting ensemble casts we've seen and the whole show is fresh, original and just right for Lifetime."
Based on Melissa de la Cruz's best-selling novel, Witches of East End centers on the adventures of Joanna Beauchamp (Ormond) and her two adult daughters Freya (Dewan-Tatum) and Ingrid (Boston) -- both of whom unknowingly are their family's next generation of witches -- who lead seemingly quiet, uneventful modern day lives in Long Island's secluded seaside town of East Haven. When Freya becomes engaged to a young, wealthy newcomer, a series of events forces Joanna to admit to her daughters they are, in fact, powerful and immortal witches. Amick stars as Joanna's mischievous witch sister Wendy. Maggie Friedman (Dawson's Creek, Jack and Bobby and Eastwick) wrote the pilot, which was directed by Mark Waters (Mean Girls), and will executive produce Witches of East End with Erwin Stoff (The Matrix) of 3 Arts Entertainment. The series hails from FOX 21 (Homeland, Sons of Anarchy).
Witches of East End joins Lifetime's fast-growing scripted slate. On March 10, the second season of its hit drama The Client List, starring and executive produced by Jennifer Love Hewitt and co-starring Cybill Shepherd, LorEtta Devine and Colin Egglesfield, will premiere. The series' first season, which last year delivered Lifetime's strongest freshman season for an original series among key demographics since Army Wives in 2007, propelled Lifetime to number one in its Sunday time period among Women 18+. Also set to return on March 10 is the seventh season of Army Wives, 2012's top ad-supported cable series in its premiere time period among Women 18+. Additionally, this year Lifetime will launch its all-new drama Devious Maids, from executive producers Marc Cherry, Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass, Paul Presburger and Michael Garcia. Following the lives of five maids with ambition and dreams of their own while they work for the rich and famous in Beverly Hills, Devious Maids stars Ana Ortiz, Judy Reyes, Dania Ramirez, Roselyn Sanchez, Edy Ganem, Grant Show, Brianna Brown, Rebecca Wisocky, Tom Irwin, Mariana Klaveno, Brett Cullen, Drew Van Acker and television icon Susan Lucci.
Fox 21 is a Production Company housed within Twentieth Century FOX Television devoted to making creatively ambitious scripted series for the cable television market, as well as unscripted shows for both cable and broadcast networks. Led by President Bert Salke, FOX 21 produces the Emmy and Golden Globe winning "Homeland" starring Emmy winners Claire Danes and Damian Lewis, the critically acclaimed SMASH hit "Sons of Anarchy," and the breakout animated comedy "Brickleberry" from Daniel Tosh.
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.