MSNBC Posts Year-Over-Year Growth in All Daytime Demos

MSNBC is continuing the ratings momentum with a strong January 2013, posting year-over-year growth in all key dayparts, according to data from Nielsen.

MSNBC ranked #2 in Total Day (M-Su 6a-6a) for the month with 491,000 total viewers and 160,000 A25-54. MSNBC grew in audience, while the other three cable news nets combined were down- compared to Jan. 2012, MSNBC is up 20% with A25-54 and 9% with total viewers. FOX News had the lowest total day delivery among A25-54 (209,000) since July 2008.

In Sales Day (M-Su 6a-2a), MSNBC ranked #2 with 543,000 total viewers and 171,000 A25-54. Compared to Jan. 2012, MSNBC is up 16% with A25-54 and 8% in total viewers, more growth than all cable news channels combined.

In Sales Prime (M-Su 7p-2a), MSNBC ranked #2 topping CNN by 21% among A25-54 (202,000 vs. 167,000) and by 19% among total viewers (616,000 vs. 518,000) for the month. MSNBC is up 4% with A25-54 compared to Jan. 12, while both CNN and FOX News are down. January 2013 marked FOX News Channel's lowest A25-54 delivery (226,000) in Sales Prime since August 2001.

MSNBC weekday primetime (M-F 8p-11p) ranked #2 in January with 949,000 total viewers and 247,000 A25-54. MSNBC was up 11% in the demo A25-54 from Jan. 2012, while The Combined audience of the other three cable news nets was down.

Following are MSNBC's morning and primetime ratings highlights for January 2013:

- "Way Too Early" (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. "Way Too Early" is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

- "Morning Joe" (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month "Morning Joe" has topped CNN among total viewers and A25-54. Compared to Jan. 2012, "Morning Joe" is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

- "Hardball with Chris Matthews" at 5 p.m. ranked #2 in total viewers (965,000 vs. 741,000) and A25-54 (235,000 vs. 180,000) for the 16th consecutive month. "Hardball" is up 62% in A25-54 from Jan. 2012, more growth than all cable news programs in The Hour combined and up 21% in total viewers compared to the same time last year.

- "PoliticsNation" with Al Sharpton at 6 p.m. ranked #2 for the month topping CNN among A25-54 (216,000 vs.174,000) and total viewers (836,000 vs. 599,000) . "PoliticsNation" is up 32% among A25-54 from Jan. 2012, more growth than all cable news programs in The Hour combined.

- At 7 p.m. "Hardball with Chris Matthews" beat CNN for the 18th consecutive month in total viewers (850,000 vs. 506,000) and among A25-54 (220, 000 vs. 163,000). "Hardball" at 7 p.m. is up 15% in A25-54 and 6% in total viewers compared to Jan. 2012.

- "The Ed Show" at 8 p.m. topped CNN's "Anderson Cooper 360" for the 15th straight month among A25-54 (226,000 vs. 183,000) and the 18th consecutive month among total viewers (988,000 vs. 604,000). This marks the 59th consecutive month MSNBC has beaten CNN at 8 p.m in total viewers. Compared to Jan. 2012, "The Ed Show" is up 23% with A25-54, more growth than all cable news programs in The Hour combined.

- "The Rachel Maddow Show" at 9 p.m. ranked #2 topping CNN's "Piers Morgan Tonight" by 84% among A25-54 (308,000 vs. 167,000) and by 70% among total viewers (1.09 million vs. 639,000). "Maddow" was also ranked #1 among the younger demo of A18-34. "Maddow" is up 32% in A25-54, more growth than all cable news programs in The Hour combined, and up 11% in total viewers compared to Jan. 2012.

- "The Last Word with Lawrence O'Donnell" (M-Th) ranked #2 at 10 p.m. beating CNN in A25-54 (238,000 vs. 207,000) and total viewers (888,000 vs. 615,000). MSNBC increased 31% with A25-54 from Jan. 2012, more growth than all cable news programs in The Hour combined. "The Last Word" also increased 9% with total viewers from Jan. 2012, more growth than all cable news programs combined. January 2013 was the worst month ever for FNC's "On the Record w/ Greta VanSusteren" among A25-54 and FNC's lowest total viewer delivery at 10 p.m. since July 2008.

- MSNBC is #1 in delivering African American viewers among cable news channels for the 36th consecutive month in M-Su Primetime.

MSNBC's daytime program highlights include:

- "Way Too Early" (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. "Way Too Early" is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

- "Morning Joe" (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month "Morning Joe" has topped CNN among total viewers and A25-54. Compared to Jan. 2012, "Morning Joe" is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

- "Way Too Early" (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. "Way Too Early" is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

- "Morning Joe" (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month "Morning Joe" has topped CNN among total viewers and A25-54. Compared to Jan. 2012, "Morning Joe" is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

- MSNBC Daytime (M-F 9a-5p) ranked #2 among A25-54 for the month. Compared to Jan. 2012, MSNBC Daytime is up 88% with A25-54, 38% with total viewers and 81% with A18-34, more growth in the daypart than all cable news nets combined.

- "The Daily Rundown with Chuck Todd" at 9 a.m. ranked #2 with a 32% advantage over CNN in A25-54 (152,000 vs. 115,000) and a 28% lead among total viewers (496,000 vs. 387,000). "The Daily Rundown" was up 46% with A25-54 from Jan. 2012, posting the only cable news program growth in the hour. "Rundown" also ranked #1 among 18-34 for the month.

- "Jansing and Company" at 10 a.m. ranked #2 among both total viewers and A25-54 (139,000 vs. CNN's 121,000) for the month. "Jansing" also ranked #1 among the younger demo of A18-34. Compared to Jan. 2012, "Jansing" was up 60% in A25-54, posting the only cable news program growth in the hour.

- "MSNBC Live" with Thomas Roberts at 11 a.m. ranked #2 among A25-54 with a 16% advantage over CNN (136,000 vs. 116, 000) and also ranked #1 among the younger demo of A18-34. Compared to Jan. 2012, "MSNBC Live" is up 74% in A25-54, more growth than any other cable news program and up 32% in total viewers, more growth than all cable news programs in The Hour combined.

- At noon, "NOW with Alex Wagner" ranked #2 in total viewers and had a 32% advantage over CNN among A25-54 (164,000 vs. 124,000). Compared to Jan. 2012, "NOW" is up 116% in A25-54 and 46% in total viewers, more growth than all cable news programs in The Hour combined.

- "Andrea Mitchell Reports" at 1 p.m. ET ranked #2 in A25-54 with a 21% advantage over CNN (150,000 vs. 124,000) and ranked #1 with the younger demo of A18-34. Compared to Jan. 2012, "Mitchell" is up 100% with A25-54 and 38% in total viewers, more growth than all cable news programs in The Hour combined.

- At 2 p.m., "NewsNation with Tamron Hall" ranked #2 in A25-54 (141,000 vs. 132,000). "NewsNation" is up 78% with A25-54 and 23% with total viewers compared to Jan. 2012, more growth than all cable news programs in The Hour combined.

- "The Cycle" at 3 p.m. ranked #2 among A25-54 with a 56% advantage over CNN (140,000 vs. 134,000). Compared to Jan. 2012, MSNBC was up 56% with A25-54 and 7% with total viewers, more growth than all cable news programs in The Hour combined.

- "Martin Bashir" at 4 p.m. ranked #2 with Total Viewers. Compared to Jan. 2012, MSNBC was up 102% with A25-54 and 41% with total viewers, more growth than all cable news programs in The Hour combined.


MSNBC's weekend highlights include:
- "Up w/Chris Hayes" on Saturdays (8 a.m. - 10 a.m.) increased 7% with A25-54 and 17% with total viewers from Jan. 2012, while FNC and CNN were down by double digits from last year.

- "Melissa Harris-Perry" on Saturdays (10 a.m. - noon) increased 38% among A25-54 and 17% with total viewers compared to Jan. 2012, more growth than all cable news programs in the time period combined.

- "Weekends with Alex Witt" on Saturdays from noon - 2 p.m. ranked #1 with A18-34. "Witt" is up 15% in total viewers from Jan. 2012, posting the only cable news program growth in the time period.

- "Up w/Chris Hayes" on Sundays (8 a.m. - 10 a.m.) ranked #2 topping CNN by 52% among A25-54 (157,000 vs. 103,000). "Up" Sundays also ranked #1 among A18-34 for the month. Compared to Jan. 2012, "Up" increased 30% in A25-54, posting the only cable news program growth in the time period.

- "Melissa Harris-Perry" on Sundays (10 a.m. -noon) ranked #2 topping CNN by 21% among A25-54 (156,000 vs. 130,000). "MHP" also ranked #1 among A18-34. Compared to Jan. 2012, "MHP" is up 95% in A25-54 and 41% with total viewers, posting the only cable news program growth in the time period.

- MSNBC ranked #1 in A25-54 in Weekend Sales Prime (Sa/Su 7p-2a), topping CNN by 135% (223,000 vs. 99,000) and FNC by 138% (223,000 vs. 98,000). MSNBC is up 15% with A25-54 from Jan. 2012, more growth than all cable news channels combined.

- Among younger viewers A18-34, MSNBC Longform ranks #1 in Weekend Sales Prime (Sa/Su 7p-2a) for the 51st consecutive month.

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