Magical Launch Week for Disney Junior's SOFIA THE FIRST
Disney Channel, Disney Junior
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For the week of January 7, 2013, Disney Channel dominated the kids' TV landscape for the second consecutive week, sweeping #1 Total Day ranking across all TV in Kids 2-11 (952,000/2.4 rating), Kids 6-11 (608,000/2.6 rating) and Tweens 9-14 (521,000/2.2 rating) and standing as the #1 cable TV network in Total Viewers (1.743 million), topping Nickelodeon (1.696 million) for the 2nd week in a row. In fact, in Kids 6-11 and Tweens 9-14, Disney Channel has been TV's #1 network on a weekly basis for 83 consecutive weeks in the target demos.
Moreover, Disney Channel surpassed Nickelodeon by double digits for the 62nd consecutive week in Kids 6-11 (+52% - vs. 400,000) and 64th straight week in Tweens 9-14 (+80% - vs. 290,000), recording its 2nd-largest competitive advantage ever over Nickelodeon in Tweens.
In Prime, Disney Channel extended its streak as the #1 cable TV network to 402 consecutive weeks in Kids 6-11 (983,000/4.2 rating - over 7 1/2 years) and to 138 consecutive weeks in Tweens 9-14 (847,000/3.6 rating - over 2 1/2 years).
For the 2nd consecutive week, an airing of Disney's "Tangled" (Thu., 8:00 - 9:50 p.m.) ranked as the week's #1 scripted cable TV telecast in Total Viewers (4.2 million) and TV's #1 telecast in Kids 2-11 (2.0 million/5.2 rating); "Austin & Ally" was #1 in Kids 6-11 (1.6 million/6.6 rating) and "Shake It Up" #1 in Tweens 9-14 (1.5 million/6.3 rating), with Disney Channel airing the Top 10 TV telecasts in Kids 6-11 and Top 11 cable TV telecasts in Tweens overall (Top 5 below):
Disney Junior Preschooler Block
For the week, Disney Channel's daily programming block for kids age 2-7 and their caregivers, Disney Junior, delivered the week's #1 cable TV series with newcomer "Sofia the First" - launched on Friday with three weekend encores - in Kids 2-5 (789,000/4.9 rating) and Girls 2-5 (471,000/6.0 rating), and was the week's #1 cable TV series across kid cable networks in Total Viewers (2.3 million) and Women 18-49 (475,000/0.7 rating).
Friday's regal launch of "Sofia the First" (1/11/13, 9:30 - 9:55 a.m.) became the #1 preschool series launch in cable TV history in Girls 2-5 (673,000/8.6 rating), Adults 18-49 (948,000/0.8 rating) and Women 18-49 (710,000/1.1 rating), and was the most-watched preschool series launch in over six years in Total Viewers (2.7 million), and #2 most-watched in the past 12 years overall, behind only the network's "Mickey Mouse Clubhouse" (2.8 million, 5/5/06).
With "Sofia the First," "Jake and the Never Land Pirates," "Doc McStuffins" and "Mickey Mouse Clubhouse," Disney Junior held the week's Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Women 18-49:
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
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