Mario Lopez to Host Tonight's NIVEA New Year's Eve Celebration in Times Square

With lots of reasons to celebrate this New Year's, one thing is for certain, no matter where you are when the clock strikes midnight, it's important to be prepared for one of the most important kisses of the year. With the brand new NIVEA Lip Butter collection, loved ones and seeking singles alike can rest assured that they'll be ready to pucker up for an unforgettable kiss. "At NIVEA, it is our goal to build a more intimate society - especially in a time when WE text more than WE touch," saidMagnus Jonsson , Vice President, Marketing at Beiersdorf, Inc. "We want to give people the confidence to touch and be touched, by offering products that help deliver touchably-soft skin and kissably-soft lips - especially for a night like tonight.

About NIVEA
NIVEA is a leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site,www.NIVEAusa.com.

About Beiersdorf AG
NIVEA is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer of branded consumer products for skin care. With over 125 years of experience in research and development, and a strong global presence, the company produces other leading international brands such as NIVEA For Men, Eucerin, la prairie, Juvena, Labello, 8x4 and Florena. For more information, visit www.beiersdorfusa.com.

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