NBC Leads Adult 18 - 49 Ratings Demo for 11th Week

NBC is #1 for the season's 11th week in adult 18-49 rating. For the first time in 10 years, NBC has finished #1 or tied for #1 during 10 of the season's first 11 weeks. Versus the same week last year, NBC is up 8% in 18-49 (2.6 vs. 2.4).

For the season, NBC's lead over #2 CBS of 0.4 of a point in 18-49 (3.2 vs. 2.8) is the biggest for any network at this point in the season in nine years (since NBC led by 0.4 at this point in 2003).

Season to date, NBC is now up 23 percent versus one year ago (3.2 vs. 2.6), having moved from #4 at this point last year to #1 this year

NBC's 3.2 season average is its highest average at this point in the season in five years (since 2007).

For the Week:

* "Sunday Night Football" was the #1 primetime show of the week on ABC, CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34, adults 25-54 and all key adult-male demos.

* NBC had 3 of the top 7 primetime shows in 18-49 on ABC, CBS, NBC and Fox: #1 SNF, #4 Monday Voice and tied for #6 Tuesday Voice.

Here are "live plus same day" weekly averages for Week 11...

Week 11 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.4...2.6...Up 8%
CBS...2.7...2.3...Down 15%
ABC...1.7...1.5...Down 12%
Fox...2.1...2.3...Up 10%

Week 11 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...7.303 million ...7.756 million...Up 6%
CBS...10.526 million...9.360 million...Down 11%
ABC...6.227 million ...5.694 million...Down 9%
Fox...5.960 million ...6.114 million...Up 3%

In 18-49 so far this season, NBC's schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night Football.

* 4 of primetime's top 8 programs on the broadcast nets (#1 "SNF," #4 Monday's "The Voice," #5 "Revolution" and tied for #7 Tuesday's "The Voice").

* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall in 18-49:

1. Revolution, 4.8
2. Elementary, 3.3
3. Go On, 3.1
4. Nashville, 3.0
5. Chicago Fire, 2.6
6. New Normal, 2.5

In addition to being up for the season by 23 percent in 18-49 (3.2 vs. 2.6), NBC is up 20 percent in total viewers (8.9 million vs. 7.4 million) and up by double-digit percentages in all other key categories. NBC is the only network among ABC, CBS, NBC and Fox that's up versus year-ago averages in 18-49, total viewers or any other key measure.

Here are "most current" season averages thru 11 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...2.6...3.2...Up 23%
CBS...3.3...2.8...Down 15%
ABC...2.7...2.5...Down 7%
Fox...3.3...2.5...Down 24%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff NBC...7.409 million ...8.888 million...Up 20%
CBS...12.599 million...11.638 million...Down 8%
ABC...9.543 million ...8.949 million...Down 6%
Fox...9.235 million ...6.865 million...Down 26%

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