In an innovative collaboration, NBC Publishing and NBC Entertainment will launch "GRIMM: THE ESSENTIAL GUIDE" today. This free eBook is an interactive companion to the hit television series kicking off its second season on Monday, August 13 at 10/9c on NBC. NBC Publishing has created a unique eBook that expands the "behind-the-scenes" experience for NBC Entertainment's "Grimm" by providing access to exclusive concept art, 3D renderings, video clips, and the introduction of a terrifying new creature in a sneak preview from the Season Two premiere.
As eBooks continue to grow in popularity, the boundaries of digital publishing have gone beyond its traditional definition. Through this free download, NBC Entertainment's critically-acclaimed show, "Grimm," has an opportunity to directly provide its fan base with an entirely new viewer experience. In addition to the interactive features, the eBook includes character and actor biographies, photos, trivia, glossary terms, and a free pilot episode for download from iTunes.
In this collaboration, NBC Publishing takes full advantage of Apple's iBooks Author platform to highlight exclusive illustrations, animations, and video from NBC Entertainment to supplement the text of the "Grimm" universe. Similarly, free of charge, fans are able to fully immerse themselves in the making behind the "Grimm" episodes in anticipation of the Season Two premiere. As viewers become increasingly interested in interacting with shows, stories, and characters, this innovative collaboration presents a unique way to bridge the gap between fan and screen.
Both NBC Entertainment and NBC Publishing are thrilled to help bridge that gap. "NBC Entertainment is excited to explore the new Apple iBook Author, Amazon, and Barnes & Noble publishing platforms to create engaging content that our viewers can access from all of their devices," said Robert Hayes, Executive Vice President Digital, NBC Entertainment.