Ten million broadband households in Denmark, Finland, Norway and Sweden can now subscribe to Netflix and, for one low monthly price, instantly access a wide selection of Hollywood, local and global TV shows and movies via a range of Internet-connected devices, including Smart TVs, game consoles, Blu-ray players, home theater systems, tablets and smartphones.
"We've received a very warm welcome throughout the Nordics and are thrilled by the excitement we have seen for Netflix in Sweden, Denmark, Norway and Finland," said Reed Hastings, Netflix co-founder and chief executive officer. "Initial signups exceeded our expectations; the Nordic people have definitely shown that they are ready for the future of television."
Netflix is priced at 79kr a month in Sweden, Denmark and Norway and EUR7.99 in Finland. A free, one-month trial of Netflix is available by visiting Netflix.com. An extended trial is available for a limited time to paying Spotify subscribers as part of a launch partnership with the music streaming company.
At launch, Netflix is offering movies and TV shows from many different providers, including Warner Bros, Twentieth Century Fox, Walt Disney Company, Sony Pictures Entertainment, BBC Worldwide, CBS Studios, ITV Studios Global Entertainment, Shine International, Nordisk Film Distribution, AB Svensk Filmindustri, Scanbox Entertainment and Norsk Filmdistribujon.
Among the thousands of hours of great movies and TV shows available at launch are recent big screen hits such as The Expendables and Happy Feet 2. Previous full seasons of American shows such as How I Met Your Mother, Breaking Bad,The Vampire Diaries, Arrested Development, Dexter, Spartacus and The Walking Dead will be available to Netflix members as well as full seasons of British TV including The Inbetweeners and Sherlock. Other titles include a wide-range of documentaries, art house movies and classics ranging from Being Elmo, A Clockwork Orange to There Will Be Blood. Kids titles available at launch include High School Musical 1 & 2, Shaun the Sheep and Babar.
In addition to the broad slate of international viewables, there are also many local titles available on Netflix in the Nordic countries. These include:
Danish movies such as Submarino, Flammen & Citronen, Pusher Trilogy and prizewinning Festen, previous full seasons of Danish favourites including Klovn.
Finnish titles including Iron Sky and Kolme assaa
Norwegian favourites including Lilyhammer, Julenatt I Blafjell and Tomme tonner.
Swedish movies such as Flickan, I taket lyser stjarnorna and Maria Larssons eviga ogonblick as well as previous full seasons of Swedish TV favorites including Bron and 30 grader i februari
Netflix is fully localized, offering subtitles on foreign language movies and TV shows and dubbing for most kids titles. In the coming months, more great movies and TV shows will be added, building upon the great entertainment choices available today.