Nickelodeon Unveils New Generation of Animated & Live-Action Shows
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- Dora and Friends: An original, animated Dora the Explorer spin-off, Dora and Friends: Into the City stars Latina heroine Dora as a 10-year-old who goes on city adventures with a group of new friends. Fantastical twists and turns abound as the stories take Dora and her friends into exotic magical worlds waiting to be explored. Dora and Friends features a curriculum that fosters a child's understanding of Spanish, teamwork, music and Community service. The series has been picked up for 20 episodes and will launch on Nickelodeon in 2014.
- Wallykazam: This new animated series is Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story, with the goal of helping kids fall in love with words and inspiring them to read. The original comedy follows the adventures of a boy named Wally Trollman and his pet dragon, Norville. Wally has a magic stick that makes words come to life and playfully transforms the world around him. Wallykazam! is currently in production on 26 episodes that will premiere on Nickelodeon in 2014.
- Blaze and the Monster Machines: This original CG-animated seriesintroduces preschoolers to the areas of science, technology, engineering and math (STEM). This is the first preschool show that features a curriculum dedicated to all areas of STEM. Viewers will join an eight-year-old boy named AJ and his incredible monster truck Blaze on super-sized adventures. AJ and the viewer help Blaze as they explore the physics of how things move, master mathematics and discover how everyday technologies work. The series, which received a 20-episode order, will debut on Nickelodeon in 2014.
- Peter Rabbit: This new CG-animated series is a reimagining of the popular Beatrix Potter children's books based on the beloved Peter Rabbit character, which have sold over 250 million copies worldwide and have been translated into 35 languages. The series follows the adventures of Peter Rabbit and his best friends Benjamin Bunny and Lily Bobtail. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fosters an interest in nature.The series, which received a 26-episode order, launched on Feb. 19 and posted double-digit gains and won its time period across all cable with kids 2-5, adults 18-49 and total viewers.
During the presentation, Nickelodeon highlighted original research into the newest generation of kids, the post-millennials. The network's early profile of them reveals some of their unique connections to friends, family and funny, including:
- Post-millennial kids are part of a Velcro familyThe post-millennials' parents are the Gen-Xers who are striving to right those perceived wrongs from their own neglected childhoods. Their kids, the post-millennials, are therefore more protected and sheltered than any generation before. No one is more important to these kids than mom and dad: 90% of them say their parents are their heroes; 80% say they want to spend more time with their parents; and the majority of the next generation says that family time is the first choice for how to spend free time.
- Post-millennials view friendship differently than their predecessorsUnlike millennials before them, friendship is not a game of numbers but is about shared trust among a small circle of people. While the post-millennials may have limitless cyber connections, they choose to have only 2 or 3 real friends in their lives.
- This new generation of kids speaks fluent "Grown-Up"Post-millennials are included in the adult world, and they influence adult decisions. They understand how to keep the adults in their lives happy, and it makes them feel good about themselves. They speak fluent "Grown-Up."
- The post-millennial generation cares deeply about communityThis new generation of kids has been exposed at a very early age to war, climate change and a poor economy, which has made their sense of compassion and desire to improve the world particularly pronounced. They genuinely want to make positive contributions and participate alongside one another in making the world a better place.
- Post-millennials have a strong affinity for comedyHumor plays a pivotal role in the lives of post-millennials, uniting them with friends and family and playing a key role in how they view themselves. A majority of post-millennials (74%) describe themselves as funny, and as a descriptor, that rates as highly as being smart. Additionally, when it comes to spending time together as a family, this current generation of kids ranks laughing together higher than vacations, having a meal together and holidays. Post-millennials also consider being funny as a badge of honor, a commodity to be traded with friends, which brings them social currency.
Nickelodeon, now in its 33 rd year, is the number-one entertainment brand for kids. It has Built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years.
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