Nickelodeon to Air New Primetime Special DORA ROCKS!, 1/14

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Nickelodeon invites preschoolers to jam with Dora in the brand-new Dora the Explorer primetime special, DORA ROCKS! premiering Monday, Jan. 14, at 7:00 p.m. (ET/PT). The half-hour adventure gives kids the opportunity to practice their musical skills and play interactive games learning geometry and catchy Spanish words and phrases. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television (12.4 million), and averages a 4.9/661,000 K2-5 and 1.5 million total viewers.

In "Dora Rocks!" Benny is having a sing-along party but he forgot to send out the invitations. Dora and Boots must get the microphone to Benny's Barn to call their friends to the party! They rush down the Noisy River, create a rocky avalanche to cross the Rumble Rocks, and arrive at Benny's Barn to call everyone to the barn. Then Dora, dressed in her pop-star outfit, performs a special song with all her friends.

Nickelodeon's award-winning website, www.nickjr.com currently offers parents and preschoolers the opportunity to learn more about the "Dora Rocks" special and print out activities like a musical learning pack, make your own microphone, puppet theatre, and much more. Parents are able to submit videos of their kids rocking out to the song from the special for a chance to see them in a music video on TV and on the website. Nickjr.com also features a brand new online game for kids, "Dora Rocks: A Sing-Along Party Game" and there will be a Dora fan club sweepstakes giving away the ultimate music party, plus other "Dora Rocks" prizes.

Nickelodeon brings the Dora Rocks! experience to Target's guests with exclusive Dora-themed merchandise. Now through April, Dora apparel, DVDs, electronics, toys, books and other products, will be available exclusively at Target Stores and on Target.com. Additionally, the Dora Rocks! CD is now available at Target and other retailers, and features 12 upbeat tracks including the series theme song and tunes featured in the Dora Rocks! television special.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).