THE FACE, Oxygen
Marking an industry Reality Show first, Oxygen Media is ramping up for the highly anticipated premiere of its new competition series "The Face" by joining hosting a Google+ Hangout, a real-time group video chat that will have segments broadcasted live on the network and also presented in its entirety on Oxygen.com,Google+ and YouTube on Wednesday, February 6 at 8 PM ET. The live web chat will feature a Q&A session with influential bloggers and the series' stars, including supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha, as well as the show's host Nigel Barker. Moderated by SuChin Pak, Chief Correspondent for DailyCandy, the popular women's fashion and lifestyle digital media company, Google+ Hangout will serve to engage a global audience in a live conversation and offer sneak peeks of the highly-anticipated series premiering on Tuesday, February 12 at 9 PM ET/PT.
This innovative digital opportunity was collaborated between the network and digital agency 360i. For more information, visit whoistheface.com.
"Google+ Hangouts offer a very real and raw experience where the conversations are organic and unscripted, much like this new series, making this the perfect promotional medium," said Harleen Kahlon, SVP of Digital Media for Oxygen. "With this strategic digital play to build and engage our audience comes the opportunity to become the first broadcaster to use Google+ Hangouts to create genuine, live broadcast television entertainment for a reality competition series."
As fans watch the broadcast on Oxygen during a repeat of "Bad Girls Club" Atlanta and chat live on Oxygen.com, Google+ and YouTube, they can also submit questions for the supermodel coaches and Nigel by going to Oxygen.com or Google+. The use of Google+ Hangouts is consistent with the network's 2013 digital strategy, which emphasizes interactivity and original, customized content. It comes off the heels of other successful social media initiatives like "The Face Challenge" on YouTube, a user generated contest that has garnered 1.5 million video related views to-date.
Fans of "The Face" can access exclusive content and join the conversation on the show's social accounts, including Google+, Facebook, Twitter, Tumblr, and Pinterest. Fans may tweet or read about the series using #TheFace hashtag on Twitter and Google+. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @KarolinaKurkova, @CocoRocha and@NigelBarker.
"The Face" is produced by Shine America with Elisabeth Murdoch, Eden Gaha, Paul Franklin, Andrew Frank and Naomi Campbell serving as executive producers.
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "The Face," "Best Ink," "I'm Having Their Baby" and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com.