Oxygen's New Reality Competition THE FACE Eliminates First Contestant

Related: THE FACE, Oxygen, Reality TV

The rivalry has officially begun on Oxygen Media's new high-stakes, modeling competition series, THE FACE, which launched with a premiere roadblock on Oxygen, Bravo and Style last night (Tuesday, February 12th at 9pm ET/PT).

The twelve aspiring models were pitted against one another in their first Test Shoot challenge titled "Who Wore It Better," led by Naomi. After Zi Lin from Team Naomi took home the coveted $5,000 Top Shop shopping spree, the other aspiring models began to feel the pressure. Then, one of fashion's most prestigious publications, W magazine, kicked-off the show's first Campaign challenge where teams had to complete the last frame of a storyboard through their interpretation and then create that in a photo shoot with legendary photographer Patrick Demarchelier.

Guest judges Stefano Tonchi, W magazine's Editor in Chief, Bookings Editor Claudine Ingenieri and legendary model agent Bethann Hardison selected Team Karolina as the winning photo, leaving Supermodel Coaches Naomi Campbell and Coco Rocha with the task of putting one of their Girls up for elimination.

With inexperience working against her, Stephanie from Team Coco went up for elimination against Naomi's Aleksandra, who was struggling to follow the direction of her mentor and photographer throughout the Campaign challenge. With these young women's fate in Karolina's hands, it was Stephanie's eagerness to learn that swayed her choice to keep Coco's girl in the competition, a decision that left tension enormously high with Naomi.

Originally from Murmansk, Russia, Aleksandra, 23, now lives in the United States as she continues to pursue her dreams of becoming a well-known model in the fashion industry. After only a brief time learning from her legendary Supermodel Coach Naomi Campbell, Aleksandra was told she was not "The Face."

The second installment of the seven episode series airs Tuesday, February 19 at 9 PM ET/PT. In the wake of a tough elimination, Team Naomi implodes as contestants Sandra and Jocelyn wage all-out model warfare against each other. Naomi struggles to bring them together in time for a shoot with designer lingerie label Cosabella, where brand representative Guido Campello serves as special guest judge. The tension is high, but with a $5,000 lingerie makeover at Cosabella's flagship store on the line, the women must find a way to put their differences aside and work as a team.