In this newly-created position, Weiss will be charged with the strategic direction and creative vision for Ovation's content and brand across all media platforms, including cable, satellite, broadband, VOD, SVOD, the Internet and mobile. Weiss will oversee all programming, development, marketing and branding, on-air promotions, production, public relations, acquisitions, program strategy and scheduling, talent relations, digital operations and research.
"Rob knows how to build entertainment brands made for the 21st Century, and he has that rare combination of both business and creative acumen to grow that brand into a multi-platform powerhouse. I have no doubt that Rob will bring energy and new thinking to Ovation," said Charles Segars, CEO, Ovation. "Ovation's growth has been unprecedented over the past six years and now is the perfect time to seize upon the success our team has had in ratings, distribution and advertising."
Weiss was most recently the Chief Operating Officer of EQAL, Hollywood's leading digital media company that creates and manages media properties for celebrities and consumer brands. As COO, Weiss oversaw all day-to-day business and creative aspects for EQAL's portfolio of more than 40 media properties, including its Celebrity Influencer Networks, Branded Entertainment Networks and Owned & Operated Networks. Weiss also had oversight of EQAL Media Studios, as well as all of EQAL's business operations, including human resources, research/analytics, business affairs, business development, marketing, publicity and social media strategy.
Under Weiss's leadership, EQAL's revenue nearly doubled in 2012 and its social media reach grew nearly 500% to more than 75 million consumers by launching 25 new celebrity media networks, including JenniferLopez.com and Bethanny.com. He was also responsible for the successful launch of u look haute, EQAL's YouTube-funded original fashion and beauty channel.
Commenting on his new position at Ovation, Weiss said: "There is only one cable network that focuses on the arts and culture – and Ovation is it. What a huge opportunity it is to grow Ovation's audience. I'm excited to tap into millions of media consumers who crave innovative and compelling entertainment – both those viewers who already know about Ovation and those new viewers who will soon discover Ovation's awesome programming to come in 2013."