Monday night's 10PM season three premiere of "RuPaul's Drag Race" on Logo burned ratings rubber, averaging a .4 rating in the P18-49 demo. This number represents a 33% increase over last season's opener and is the highest rated telecast on Logo since the season two finale of "RuPaul's Drag Race." Additionally, the 90-minute, super-sized premiere tallied 449,000 total viewers tuning in to meet the new cast of 12 drag queen hopefuls who will fight it out to be crowned "America's Next Drag Superstar."
Maintaining the ratings momentum, the season premiere of the companion series "Untucked: RuPaul's Drag Race" at 11:30PM crossed the finish line with a .3 rating in the P18-49 demo and 302,000 total viewers. This third season premiere marked an impressive 50% increase over last season's opener.
"RuPaul's Drag Race" franchises also saw significant increases online as streams on Monday 1/24 were 14% higher than they were the day of the show's season 2 premiere. Show streams saw an even larger increase the day after the premiere with a 143% increase versus season 2. Fans were engaged all night long on the bi-coastal LogoTalk! party, logging the most social media posts of any RuPaul blog party to date.
"RuPaul's Drag Race" rips up the runway with the only drag reality competition on television. Hosted by the world's most famous drag queen, RuPaul, the series leaves viewers breathless from all the camp, glamour and hairspray fumes as 12 drag-testants battle for the title of "America's Next Drag Superstar." This season's winner receives a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring cocktails perfected by ABSOLUT(R), a lifetime supply of Kryolan Professional Make-up and a cash prize of $75,000.
As a companion series and an instant fan favorite, "Untucked: RuPaul's Drag Race" is an all-access pass to the drama that you didn't see on the runway including: the backstage catfights, conflict, tears and secrets. One thing is for sure, the savvy ladies of season three came with one resounding goal - to win! The ever-present cameras continue to roll backstage in the "Interior Illusions Lounge" as the ladies unwind - and come unhinged. As the competition intensifies, some contestants devolve from "queen" to "mean." Who will crack under the pressure of competing to become "America's Next Drag Superstar?" RuPaul narrates as the trials and tribulations unfold in ten episodes of the new season.