Let the games begin...Bravo Media kicks off its third-annual "Summer by Bravo," multi-platform promotional campaign celebrating the network's pop culture brand and its upcoming original programming. Premiering in "Watch What Happens Live" on Wednesday, May 23, this year's innovative promo features over 30 Bravolebrities heading off to the Summer Games - Bravo style - while rocking out to Madonna's new single "Superstar," one of the most acclaimed tracks from her current MDNA album. There will be five additional spots that will roll out over the course of the summer. Get a sneak peek below!
"The Summer by Bravo initiative marries the unique brand identity of the network to one of the biggest sporting events of the summer to create buzzy cultural conversations for our viewers," said Ellen Stone, Senior Vice President of Marketing for Bravo. "Having Madonna's music as part of this year's campaign makes for a 'Superstar' experience."
This year's promo campaign embraces the spirit of the competition and is Bravo's take on the summer games featuring talent in track, field, gymnastics and water events. Fans can watch Padma Lakshmi and Andy Cohen light the opening torch, Kyle Richards, Ramona Singer and NeNe Leakes take part in a track race and Kathy Griffin pull a prank on Jeff Lewis. Additional talent appearances from Roble Ali, Josh Altman, Tabatha Coffey, Tom Colicchio, Cat Cora, Josh Flagg, Fredrik Eklund, Teresa Giudice, Brad Goreski, Vicki Gunvalson, Madison Hildebrand, James Lipton, Caroline Manzo, Sonja Morgan, Phaedra Parks, Rosie Pope, Jenni Pulos, Gretchen Rossi, Gail Simmons, Patti Stanger, Curtis Stone, Lisa Vanderpump along with Giggy and Fabio Viviani.