Ben Silverman's multimedia entertainment studio Electus, an operating business of IAC, today announced K-TOWN - the first of many high-impact series from Electus' new pop-culture channel, LOUD, slated to launch on YouTube(TM) on July 2nd. Get a sneak peek of the new series below.
Created and executive produced by Tyrese Gibson's HQ Productions, K-Town is a new, dynamic unscripted reality show that explores the lives of incredibly colorful Asian Americans who reside in the heart of Koreatown, Los Angeles - the vibrant Korean culture center that is sandwiched between the bohemian spirit of downtown Los Angeles and the business district of the Miracle Mile. From karaoke bars to night clubs, the series follows the cast as they discover themselves and what it means to be Asian American growing up in the 21st century.
"We are excited to partner with such visionaries as Ben Silverman, Tony DiSanto and Liz Gateley to launch K-Town into the pop-culture stratosphere," said Tyrese Gibson, Founder of HQ Productions. "LOUD is the perfect platform for chronicling the social rituals of this unique Asian American subculture. While nothing about this series is commonplace, the show is highly-relatable as the cast's personal stories, struggles and triumphs are universal."
"Asians have always been viewed through the media as either exaggerated stereotypes or the one-dimensional model minority," said Executive Producer Mike Le. "K-Town is a celebration of what it's like to be a young Asian in America today. It's not just about playing the piano and being great at math. We're also sexy, stylish, have swagger, and can party with the best of them."
Conceptualized by Electus Founder and Emmy and Golden Globe winning producer Ben Silverman (The Biggest Loser, The Office, Mob Wives, Fashion Star) with consultation from DiGa, co-founded by Tony DiSanto and Liz Gateley - the former MTV executives responsible for the creation and development of the biggest hits in the network's history (Jersey Shore, Teen Mom, Laguna Beach, The Hills, 16 and Pregnant), LOUD will be the newest home for fresh, edgy, entertaining series featuring celebrities as well as popular YouTube(TM) talent, creating the perfect blend of unique characters and buzz-worthy content that will launch into the collective cultural consciousness.
"When Tony and I first met with Tyrese and his producing partners, we quickly realized that the concept behind K-Town was a very unique, untapped subculture in American media. We instantly saw it as a fertile ground for a highly entertaining, unscripted show that would play incredibly well to the LOUD audience," said Liz Gateley, Co-Founder, DiGa. "In the same way the culture of Jersey Shore has their own lingo and philosophies, the K-Town cast has theirs and audiences will become enthralled with the individual personalities and fascinating lifestyles depicted in the show."
"We are proud to make true on the promise of programming a YouTube(TM) channel where we can find a home for a show like K-Town that challenges what is traditionally shown on television in so many ways," said Drew Buckley, COO and Head of Digital at Electus. "We're looking forward to creating even more TV-quality programming by and for the YouTube(TM) audience."
The cast of K-Town includes:
Jasmine (@JASMINECHANG089): A hairstylist who was born and raised in Koreatown. Whether it's her platinum blond locks or her loud infectious laugh, Jasmine is the undeniable center of attention wherever she goes.
Scarlet (@Scarlet_Chan): A former exotic dancer who is sexually liberated and not afraid to express it. Scarlet is a self-admitted troublemaker who is introduced to the Koreatown scene by her close friend, Jasmine.
Violet (@violetcriMEs): A single mother and the drama queen of K-Town. Whether she's at work as a bartender at Vibe, a popular nightclub in Koreatown, or posting gossip on her much read and dreaded blog, drama and boys follow her wherever she goes.