Scoop: NATHAN FOR YOU on COMEDY CENTRAL - Today, February 28, 2013

"Nathan For You" - Series Premiere

10:30 p.m. - 11:00 p.m. (All-New Episode) "Yogurt Shop/Pizzeria"
What makes Nathan Fielder one of the most unconventional minds in the world of business? Tune in to COMEDY CENTRAL's new series "Nathan For You" to find out. Each week this sweet, smart, but occasionally misguided young man visits reAl Small businesses and implements humorous, unique marketing campaigns. In this week's series premiere episode, Nathan sets out to drum up attention for a yogurt shop owner by creating a new flavor that's sure to be talked about. He also devises a scheme that allows a pizzeria to guarantee delivery in eight minutes or less. And Nathan field-tests his theory that confidence, not intelligence, is the key to success with an elaborate experiment involving a 7-year-old, a jerk, and a turtle.