truTV's hit series Full Throttle Saloon capped its fourth season with 1.9 million viewers, a boost of +29% over last week's episode. Among key adult demos, Full Throttle Saloon garnered 1.1 million adults 18-49 (+24% vs. last week) and 570,000 men 18-49 (+11%).For its fourth season, Full Throttle Saloon has averaged 1.9 million viewers, 1.2 million adults 18-49 and 675,000 men 18-49 in Live + 7 delivery through the first nine episodes.Full Throttle Saloon looks at the behind-the-scenes havoc at Michael Ballard's enormous, 30-acre indoor/outdoor watering hole during South Dakota's annual Sturgis Motorcycle Rally, one of the biggest biker rallies in the world. Each year, "The Throttle" has nine days to generate enough cash to cover its 300 employees, 100 of which are voluptuous go-go dancing bartenders. The expansive venue features large and small performance stages, a burn-out pit, a tattoo parlor, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for the thousands of bikers who come to town for the annual motorcycle fest. "This is the ultimate destination for people who love badass motorcycles, kick-ass rock and roll, beautiful women and a cold belly washer," says Ballard's business partner, Jesse James Dupree.Full Throttle Saloon is executive-produced by Arthur Smith, Kent Weed and Frank Sinton of A. Smith & Co. Productions; Jesse James Dupree of Mighty Loud Entertainment; and Arnold Rifkin of Cheyenne Enterprises. The project emerged from a newly formed partnership between Dupree and Rifkin.
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