New Cinemax Action Series BANSHEE Premieres Today

Today, BANSHEE will be the first ever TV show to premiere its entire first episode as a GIF through a creative partnership between CineMax and Buzzfeed , the leading social news organization that delivers high-quality original reporting, scoops and the hottest social content on the web:

http://www.buzzfeed.com/banshee/welcome-to-the-animated-gif-premiere-of-banshee-8bqh?b=1). In addition, CineMax has also launched a Tumblr site dedicated to BANSHEE GIFs (http://bansheegifshop.tumblr.com which lets viewers experience a variety of cinematic short-form sequences from the show that offer a taste of what's to come in the action-packed series.

On the Tumblr "GIF Shop," created by New York agency Campfire, the online HUB of shareable animated GIFs will give fans of suspense and edge-of-your-seat dramas access to the most intriguing and provocative moments from the new series - from brawls and fights to narrow escapes and looks and reactions. A great way to introduce viewers to the fun and fast-paced show, the site also allows for all 80+ GIFs to be captioned and made ready to "GIF to a friend" via social media.

The BANSHEE GIF premiere and Tumblr are a culmination of a GIF program celebrating the GIF format and its ability to remain relevant in modern culture while harkening to a classic age of the internet. CineMax has also partnered with fan sites to distribute custom-edited GIF trailers and GIF animated "collectable" lobby cards - paying homage to the classic movie-marketing tool, but with a modern twist.

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