Starz Entertainment is offering a multi-platform, nationwide sampling of the first three episodes of its highly anticipated, original dramatic series, MAGIC CITY. The first opportunity will be on Friday, March 30, on STARZ at 11 pm et/pt, immediately following the season finale of the hit series, "Spartacus: Vengeance" with a sneak preview of the series premiere episode.
Select multichannel video affiliates will offer additional linear, on-demand and/or online sampling opportunities of the first three episodes of "Magic City," beginning March 31, one week in advance of the STARZ series premiere on April 6 at 10 pm et/pt. A record
76 million multichannel video households will have access to the sampling opportunities through select cable, satellite, and Telco affiliates in the United States (ties "Boss" sampling benchmark achieved in October 2011).
The "Magic City" three-episode sampling initiative is the first-ever at launch for a STARZ Original series, and follows the record
on-demand and online sampling success of "Spartacus: Vengeance." The first episode of "Spartacus: Vengeance" set a franchise record
8 million total views across sampling and STARZ platforms.
Affiliates offering the first three episodes free on demand starting March 31 include: Comcast's Xfinity TV, DIRECTV, DISH,
Time Warner Cable, Cox Communications, Charter Communications, AT&T U-verse(R) TV, Suddenlink Communications, Mediacom Communications Corporation, Armstrong, DIRECTV Puerto Rico, Buckeye CableSystem, GCI, Massillon Cable TV/Clear Picture Inc., Antietam Cable Television, Inc., GVTC, BVU, and Frankfort Plant Board.
Beginning March 31, the three episodes of "Magic City" will also be available on www.starz.com/magiccity, and direct through select STARZ affiliates including Comcast's Xfinity TV (www.xfinitytv.com), DIRECTV (www.directv.com), DISH (www.DISHOnline.com), Verizon FiOS (www.verizon.com/fios). The "Magic City" season one three episodes will also be available on the Starz Entertainment "Magic City" Facebook page at www.facebook.com/magiccity.starz, and the DIRECTV, DISH, Verizon FiOS, and Grande Communications Facebook pages.
Users on the go can also view the first three episodes on Comcast's Xfinity TV app (www.xfinity.com/tvapp) for the iPad, iPhone and iPod Touch.
Sneak previews of the first three episode of "Magic City" will air also on DIRECTV's Audience Network and DISH's new Blockbuster Studio channel at channel 102. Each episode will air multiple times during of the week following the episode premiere on the flagship STARZ channel.
"We are very excited to have for the first time a three-episode, sampling initiative with 'Magic City,' a series that looks like nothing else on television, with a gorgeous cast and a rich, cinematic feel," said Nancy McGee, executive vice president, marketing for Starz Entertainment. "We have seen a tremendous appetite for sampling our STARZ Original series premium content, including franchise record viewership for the first episode of Spartacus: Vengeance.' This bold, special sampling initiative will give 'Magic City' viewers a unique opportunity to experience the 'magic' of the new series. By offering up sampling of the first three episodes, viewers may fully immerse themselves in the plot of the story and the picturesque setting of circa-1960 Miami Beach."
"We are pleased that so many of our affiliates have chosen to participate in the 'Magic City' sampling initiative and concurrent Spring Free Preview," said Ed Huguez, president of affiliate distribution for Starz Entertainment. "Working with our distribution partners to sample STARZ Original series and preview our unmatched collection of premium channels and services is a large part of the promotional efforts for new STARZ content. They are also a great way to introduce our exciting, compelling content to new audiences."