Syfy's 2012 UPFRONT Opens at American Museum of Natural History Tonight

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Coming off its most watched year ever, Syfy holds its annual star-studded 2012 upfront at the American Museum of Natural History tonight, Tuesday, April 24, beginning at 6:30PM. This year, Syfy will create an opportunity for guests to live like an "Igniter" - highly imaginative people that move brands forward - along with celebrity Igniters from the worlds of business innovation, music and culinary arts.

Said Dave Howe, President, Syfy: "We're delighted to celebrate innovation and imagination in such a premium venue as the American Museum of Natural History for our 2012 upfront. In this, Syfy's 20th year, we'll be reaching new heights of imaginative entertainment."

Syfy creates entertainment and experiences with the Igniter consumer in mind and will introduce a new programming lineup to the advertising community, building upon the success of hit series such as Warehouse 13, Alphas, Eureka, Face Off, Ghost Hunters and Being Human.

For the upfront season, using both Simmons data and a custom study conducted with PSFK, Syfy recently revealed key insights into the role highly imaginative people play to drive brands forward faster, making them Igniters. Simmons demonstrates that Igniters are the first to find, try and buy new products and then influence the masses to do the same, while the PSFK study adds that Igniters are a powerful force in today's marketplace because portability and social media have given rise to countless new tools for Igniters to share their finds and insights.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)