TBS Was No.1 Network in Primetime Among A18-49
Past Articles by This Author:
Writers Guild of America East Takes New NameTLC to Air Two-Part Special HONEY DO, 6/17VIDEO: Kevin Bacon & More Appear at FOX First-Ever Fan FrontESPN to Launch Daily Soccer Studio Show This SummerPBS to Bring LAST TANGO IN HALIFAX to U.S.VIDEO: Fischer, Krasinski & More Bid Farewell to NBC's THE OFFICEPBS Announces Premiere Date for DOWNTON ABBEY - Season 4!VIDEO: First Look - Trailers for New FOX Series GANG RELATED,SURVIVING JACKYahoo!, CNBC Launch Original Co-Production TALKING NUMBERSNBC Matches Highest Weeklong Primetime 18-49 Rating
TBS' exclusive coverage of the American League Championship Series (ALCS), between the Detroit Tigers and New York Yankees, averaged more than 5.9 million total viewers, an increase of +28% over last year's average of 4,612,000 total viewers for the network's coverage of the National League Championship Series (NLCS). The network's ALCS coverage averaged a 3.8 U.S. household rating, up 31% over an average 2.9 U.S. household rating for the NLCS last year.
In 2012, TBS aired two ALCS games in primetime (Saturday's Game 1 and Tuesday's Game 3) and two afternoon telecasts (Sunday's Game 2 and Thursday's Game 4). The two primetime games played between the Yankees and Tigers averaged a 4.1 U.S. household rating and 6.6 million total viewers. The two afternoon ALCS telecasts averaged a 3.3 U.S. household rating and 5.2 million total viewers.
TBS's CONAN, which continues to rank as late night's #1 hour-long talk show with adults 18-34 for year-to-date, averaged 777,000 viewers in Live + Same Day last week, with 261,000 adults 18-34 and 485,000 adults 18-49. Meanwhile in time-shifted viewing, CONAN drew 867,000 viewers in Live + 7 delivery for the week of Oct. 1, including 266,000 adults 18-34 and 564,000 adults 18-49.
For three weeks now across October 2012, Cartoon Network has ranked as basic cable's #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and as the #1 network for Total Day (Mon-Sun, 6 a.m.-9 p.m.) delivery of boys 9-14. Significant growth compared to the same time periods last year include overall weekly Early Prime delivery gains among kids 2-11 (up 8%), plus Tuesday, Wednesday and Friday night delivery gains across kids 2-11, 6-11 and 9-14 ranging between 2% and 47%.
Among original animated programming, Monday night's new episode of Regular Show (8 p.m.) scored as the #1 telecast of the WEEK among boys 6-11 & 9-14, and the #1 telecast of the DAY among kids 6-11 and all boy demos. Immediately prior to this, a new episode of Adventure Time (7:30 p.m.) ranked #1 in its time period among all kids 2-11, 6-11 & 9-14, and all boy demos. Tuesday night's presentation of The Looney Tunes Show (8 p.m.) ranked #1 in its time period among all boy demos as well.
Charting double-digit delivery gains across all kids and boys on Wednesday night (7-9 p.m.), the evening was highlighted by a new episode of Ninjago (7:30 p.m.) that ranked as the #1 telecast of the day among boys 2-11 & 6-11. Immediately following, new series Dreamworks Dragons: Riders of Berk (8 p.m.) scored as the #1 telecast in its time period on all TV among boys 2-11 & 6-11, and #1 on basic cable among boys 9-14. Compared to the same time period last year, average kids delivery grew across both shows, respectively, by powerful double digits - kids 2-11 by 69% & 68%, kids 6-11 by 80% &33%, and kids 9-14 by 39% & 32%.
Saturday morning's presentation of Cartoon Network's Star Wars: The Clone Wars (9:30 a.m.), ranked as the #1 telecast of the DAY among boys 9-14, and posted double and triple-digit delivery gains across kids and boys vs. the same time period last year - kids 2-11 grew by 41%, kids 6-11 by 44%, kids 9-14 by 89%, boys 2-11 by 40%, boys 6-11 by 39% and boys 9-14 by 115%.
Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34, 18-49 and 18-24, as well as men 18-34 & 18-24. The late-night network also ranked as basic cable's #2 network for the week in Prime Time among adults 18-34 (up 21% vs. last year), behind only ESPN. In fact, Adult Swim's prime time delivery of all young adult and young male demos rose by double digits - between 15% and 45% - vs. the same 2011 time period.
Adult Swim's original series Robot Chicken (Sunday, 12 a.m.) and the Emmy-winning Childrens Hospital (Thursday, 12 a.m.) and both ranked #1 in their respective time periods among all young adults 18-34, 18-49 and 18-24 plus young men 18-34, 18-49 and 18-24. Robot Chicken grew delivery across all targeted demos, ranging between 22% and 64%, while Childrens Hospital grew delivery among adults 18-34 & 18-24, and young men 18-34/18-24, ranging between 9% and 43%.
Additional original series NTSF:SD:SUV:: (Thursday, 12:15 a.m.) ranked #1 in its timeslot among adults/men 18-34 & 18-24, earning delivery gains vs. last year ranging between 15% and 37%. Similarly, Superjail (Sunday, 12:15 a.m.) ranked #1 in its time period on basic cable among adults 18-24 and men 18-34 & 18-24, increasing delivery between 1% and 30%.
Adult Swim programming - including Family Guy, American Dad and Robot Chicken - accounted for 17 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.
Successfully continuing its efforts to attract a young audience, truTV earned its youngest weekly primetime median age (36) in its entire history. This figure was an impressive five years younger than the same week one year ago.
truTV's South Beach Tow tallied Top 5 time period rankings among all ad-supported basic cable networks for Adults 18-49 (953,000), as well as Men 18-49 (557,000) and Adults 18-34 (494,000). Last week's episode became the most-watched episode of South Beach Tow ever among Adults and Men 18-49.
truTV's Operation Repo delivered 1.5 million total viewers and 787,000 Adults 18-49.
South Beach Tow and Operation Repo, fueled truTV to Top 10 rankings for the night in prime among all ad-supported cable networks for Adults 18-49 (642,000), as well as Men 18-49 (359,000), Adults 18-34 (336,000) and Men 18-34 (173,000).
More Articles by This Author...