THE X FACTOR Pepsi Challenge Invites Fans To Shape Finalists' Performances

In addition, this season, Pepsi and THE X FACTOR® have added a new facet to "THE X FACTOR® Pepsi Challenge." Once the songs are determined by the fans' choice, contestants will ask fans to step into a mentoring role – asking for their input on what outfits to wear, what vocal style the songs should be performed in, choreography themes, set design, visual effects, etc.  In addition, fans will be further engaged by the contestants' daily submissions of rehearsal videos, pictures, posts and updates through various social media channels, such as Twitter, Facebook and Instagram.  The designated hashtag is #PepsiChallenge.  Pepsi and THE X FACTOR® continue to make history by allowing viewers to interact with contestants in real time, and directly impact their performances.

"Last year, Pepsi challenged fans to be a part of the action by choosing a song they'd like to see the finalists perform," said Angelique Krembs, VP Marketing, Pepsi.  "This year, we are taking it to the next level. 'THE X FACTOR® Pepsi Challenge' will allow fans to help shape every aspect of the finalists' performances.

Tune in Wednesdays (8:00-10:00 PM ET live/PT tape-delayed) and Thursdays (8:00-9:00 PM ET live/PT tape-delayed) to THE X FACTOR® as the remaining acts battle it out for America's vote.   At stake is the THE X FACTOR® title and grand prize $5 million dollar recording contract with Syco/Sony Music and a Pepsi commercial during the 55^th Annual GRAMMY Awards®.

Fans can engage with and follow THE X FACTOR® contestants on Twitter!

Follow Pepsi on Twitter.com/Pepsi, join the conversation with @pepsi on www.pepsi.com, and be part of the live THE X FACTOR® viewing parties on http://www.pepsisoundoff.com #SoundOffNow with other Pepsi fans.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About THE X FACTOR®
THE X FACTOR® was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Nigel Hall are executive producers for Syco Television.  Trish Kinane, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.  "Like" THE X FACTOR® on Facebook at www.facebook.com/TheXFactorUSA.   Follow the series on Twitter @TheXFactorUSA and join the discussion at #xfactor. Follow the judges and hosts: @SimonCowell; @BritneySpears; @ddlovato; @LA_Reid; @KhloeKardashian and @MarioLopezExtra.

Photo courtesy of FOX

SOURCE PepsiCo