Telemundo Media is on track to deliver its best quarter in the network's history, delivering an average of 807,000 adults 18-49 during Monday through Sunday primetime programming, up 37% percent over last year, according to Nielsen. The network ranked as the #6 broadcast network in general market primetime programming, delivering more viewers than the CW by an even larger margin than in 2Q 2012 among total viewers (1,573,000 vs. 1,040,000), adults 18-49 (873,000 vs. 476,000) and adults 18-34 (435,000 vs. 228,000).
During the second quarter, Telemundo was the only Spanish-language broadcast network to grow year-over-year in total viewers vs. 2Q 2012 (1.5 million vs. 1.16 million). The network captured a 30 share (3-net) in adults 18-49 for Monday through Sunday primetime, its largest share in its National People Meter history and was up seven points versus 2Q'12.
Programming Highlights
Premiere-to-date, "El Señor de los Cielos," Monday through Friday at 10pm (ET/PT), is averaging over 2.2 million total viewers and more than 1.4 million adults 18-49, becoming one of the most viewed novelas in Telemundo history. Since premiere, the hit series starring Rafael Amaya, Ximena Herrera, Fernanda Castillo and Gabriel Porras, outperformed at least one of the English-language networks 30 times (64% of the time) among adults 18-49. The series ranked #1 with adults 18-34 regardless of language 11 times (23% of the time) and has beat at least one of the English-language networks among adults 18-34, 45 times (96% of the time). It beat Univision to rank #1 with adults18-34 among the Spanish-language broadcast networks 22 times (47% of the time).
Since debuting in January, "La Patrona" is averaging more than 1.9 million total viewers and over 1 million adults 18-49. The novela, starring Aracely Arámbula, Jorge Luis Pila and Christian Bach, increased 5% in total viewers and 7% in adults 18-49 compared to the first quarter of 2013.
"La Voz Kids," which premiered May 5, 2013 and quickly became Telemundo's #1 reality series, is averaging 2.1 million total viewers and 1.1 million adults 18-49 premiere-to-date. Hosted by Daisy Fuentes and entertainment host Jorge Bernal with celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia, the singing competition series has out-performed Univision's "Parodiando" by 8% among adults 18-49 (1,273,000 vs. 1,177,000) and 30% among adults 18-34 (651, 000 vs. 502, 000). In May 2013, the "La Voz Kids" page was the #1 online and mobile destination among Telemundo's digital properties, generating over 3.3 million page views online and over 1.5 million mobile hits. Since the series premiered, the "La Voz Kids" Facebook page has grown close to 200,000 friends, while its Twitter has reached over 36,000 followers.
"Noticiero Telemundo," Telemundo's award winning newscast led by anchors José Díaz-Balart and Maria Celeste Arraras, was up 11% in adults 18-49 (307,000 vs. 277,000) and 4% in total viewers (707,000 vs. 680,000)- marking the fourth consecutive quarter of year-over-year growth in both demos.
Deportes Telemundo's "Rumbo al Mundial" Soccer World Cup Qualifiers delivered strong numbers in the second quarter of 2013. On Tuesday, June 4 at 8:30PM ET, the match between Jamaica and Mexico ranked as the #1 sporting event on television - broadcast or cable - regardless of language among adults 18-49, averaging 1,733,000 viewers in the demo and 2,867,000 total viewers. On Friday, June 7 at 9PM ET, the Panama vs. Mexico game was the #1 sporting event on television- broadcast or cable - regardless of language, averaging 2,563,000 total viewers and 1,517,000 adults 18-49.
Source: Nielsen, NPM, Live + Same Day, 3/26/12-6/24/12 vs. 4/1/13-6/23/13, strict dayparts. Share based on TEL A18-49 impressions among sum of TEL+UNI+UMA in daypart cited.
