The CW to Launch REMODELED Interactive Campaign

"We realized that engaging fans of the show has become something that is happening on-air, off air and online so we tapped BrightLine to create the full interactive experience they crave," said Paul Fisher, CEO, The Network and star of REMODELED. "Now viewers can take their interest in the lives of models a step further by learning some styling secrets from the stars of REMODELED as well as learning about their lives outside of the show."

Produced by BrightLine, the global provider of interactive television solutions for entertainment and advertising, the destination will allow viewers at home the ability to recreate some of the featured models' favorite hairstyles using TRESemme products.

REMODELED chronicles the larger-than-life modeling icon Paul Fisher, Founder and CEO of The Network, as he strives to change the modeling industry from the inside out, with multiple missions in mind: to make sure the small agencies no longer get taken advantage of; to create the next generation of supermodels; and to empower those models to take control of their careers and lead healthier lives.  Fisher was instrumental in the process of building the branded channel experience.

During the flight of the campaign, DirecTV viewers will see custom, BrightLine-produced promotional commercials featuring the models from the show, encouraging them to visit Channel 111 for more. They'll also be able to find the channel through their Active Portals and Channel Guides.

REMODELED is executive produced by Allison Grodner ("Big Brother," "You're Cut Off," "She's Got The Look," "Plain Jane"), Rich Meehan ("Big Brother," "You're Cut Off," "She's Got The Look," "Plain Jane"), Amy Palmer Robertson ("You're Cut Off," "Plain Jane"), Paul Fisher ("I Want To Be A Hilton"), Greg Suess ("What's Wrong with Virginia," "Tug") and Erik Stone ("Aisha Tyler Is Lit: Live at the Fillmore"). The series is distributed by Sony Pictures Television.