The CW's VAMPIRE DIARIES Delivers Big Gains in Total Viewers

Last night's emotional episode of The Vampire Diaries saw big gains week to week in total viewers and all key demos, and finished #3 for The Hour in A18-49 (1.3/4) and A18-34 (1.4/5 - tie), beating ABC's Zero Hour and NBC's comedies.

Week to week, TVD was up 40% in A18-34, 47% in W18-34 (2.2/7), 30% in A18-49 and 25% in total viewers (2.88M).

It was TVD's most watched episode in five weeks (since 1/17/13), and best A18-34 and A18-49 ratings in three weeks (1/31).

Beauty And The Beast also grew week to week, rising 11% in total viewers (1.56M) and 50% in both A18-34 and W18-34.

In Live + 7 Day ratings this season, The Vampire Diaries has averaged a 41% increase in total viewers compared to L+SD, a 48% increase in A18-34 and a 52% jump in W18-34. Beauty and the Beast sees a 32% gain in total viewers with DVR viewing, a 39% lift in A18-34 and a 43% bump in W18-34.

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