The Hub to Premiere All-New Season of STRAWBERRY SHORTCAKE, 2/23

Strawberry Shortcake and her berry best friends return for an all-new season of "Strawberry Shortcake's Berry Bitty Adventures" on The HUB TV Network, the fastest growing children's cable network.

The CG animated series premieres Saturday, February 23, with two back-to-back all new episodes at 8 a.m. and 8:30 a.m. ET (encores Mondays, 11:30 a.m. ET) featuring Strawberry Shortcake and her friends in Berry Bitty City, a tiny world underneath the leaves of a berry patch. Beginning Saturday, March 2, the series will premiere new episodes at 8:30 a.m. ET. The new season will kick off with Strawberry and her friends welcoming a fan-favorite character from the franchise, happy-go-lucky animal lover Huckleberry Pie! Produced by American Greetings Properties, the series promises a whole new season of fantasy adventures that emphasize friendship, teamwork and most of all - fun!

Huckleberry Pie is a brand new addition to this berry sweet animated series as the character opens his very own dog shelter. Although a bit unsure of himself at times, Huck's friendship with Strawberry and the other girls, plus his talent for matching the perfect pup to the right friend, go a long way toward boosting his confidence.

For nearly 30 years, Strawberry Shortcake has been a favorite with kids and moms alike, teaching wholesome values and proving that little kids can do big things.

About The HUB TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties Built during the past 90 years; and from leading third-party producers worldwide. The HUB lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The HUB rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The HUB Logo and name are trademarks of HUB Television Networks, LLC. All rights reserved.