UPDATED: 1600 PENN Scores Season High for NBC's Thursday Night Lineup

By: Jan. 11, 2013
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With "1600 Penn" airing at 8:30 (an encore of the episode that aired on Dec. 17) and 9:30, NBC delivered its top-rated non-sports Thursday since November 8, as:

- "30 Rock" scored season highs.
- The 8:30 "1600 Penn" encore generated a season high for NBC comedy in the time period.
- "The Office" earned its top rating since Nov. 8.
- The 9:30 "1600 Penn" delivered NBC's top non-sports rating in the slot since November 15.

At 8 p.m. ET, "30 Rock" (1.5/4 in 18-49, 3.8 million viewers overall) hit a season high in 18-49, scoring its highest rating since May 10, 2012. In total viewers, it's also the top "30 Rock" of the season and biggest overall audience for the series since March 15, 2012. "30 Rock" was up versus its prior original by 36 percent in 18-49 (1.5 vs. 1.1 on December 6). "30 Rock is #2 in the time period among ABC, CBS, NBC and FOX in adults 18-49.

At 8:30 p.m. ET, an encore of the December 17 telecast of "1600 Penn" (1.5/4 in 18 49, 4.0 million viewers overall) delivered season highs for NBC with comedy in the time period in both adults 18-49 and total viewers. In 18-49, it's NBC's biggest overall audience with comedy in the time period since May 10, 2012 and in total viewers, it's the top result for an NBC comedy in the slot since March 15, 2012. The "1600 Penn" encore retained 100 percent of its 18-49 lead-in from a season-high "30 Rock."

From 9-9:31 p.m. ET, "The Office" (2.2/6 in 18-49, 4.5 million viewers overall) filed its highest 18-49 and total-viewers results since November 8. "The Office" is #2 in the slot among ABC, CBS, NBC and FOX in adults 18-34, men 18-49 and men 25-54 and #1 among those networks in men 18-34. "The Office" built on its lead-in by 57 percent in 18-49 rating. Note that last season, "The Office" added an average 50 percent to these next-day live plus same day ratings when Nielsen reported live plus seven day results.

From 9:31-10:01 p.m. ET, the regular-slot debut of "1600 Penn" (1.6/4 in 18-49, 3.9 million viewers overall) generated NBC's top non-sports rating in the slot since November 15 (1.7). The 9:30 "1600 Penn" retained 73 percent of its 18-49 lead-in from "The Office" (2.2/6), in line with the 76 percent average for slot predecessor "Parks and Recreation" ("live plus same day," Originals Only).

From 10:01-11 p.m. ET, "Rock Center with BrIan Williams" (1.1/3 in 18-49, 3.8 million viewers overall) scored its top results in adults 18-49, adults 25-54 and total viewers since November 15. "Rock Center" is up versus its prior original on December 20 by 38 percent in 18-49 rating (1.1 vs. 0.8), 27 percent in 25-54 (1.4 vs. 1.1) and 8 percent in total viewers (3.768 million vs. 3.504 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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