VERONICA MARS Movie is on; Fans Pledge $2 Million in 10 Hours

What Rob Thomas and VERONICA MARS star Kristen Bell attempted to do for six years took the show's fans just 10 hours.

The MARS movie is officially a-go as of 9 p.m. EST, when the film's Kickstarter campaign reached the $2 million mark just half-a-day into the one month deadline. It's now the fastest-moving film project, and most expensive, in Kickstarter history.

"My mind is blown. I've been fantasizing about this taking big and had to tell myself, 'Stop it, Rob, you're being silly. You're setting yourself up for disappointment,'" Thomas, the creator of MARS, told EW tonight. "And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver."

Bell, who has longed for this moment for years, confirming multiple times that she would do the film for free, couldn't contain her excitement either.

"I knew VERONICA MARS fans were cool, but I had no idea they could rally with such power," she also told EW. "They are unstoppable - just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing."

Warner Bros. - which hold the rights to the series that aired for three noir-filled seasons on The CW - agreed earlier this year that if the show's fans could pitch in $2 million, they would give Thomas the go-ahead on the feature film. The studio will cover all distribution and marketing costs.

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Tyler is currently finishing his senior year of college in Chicago while working on the News Desk at BroadwayWorld. He has also worked in the public relations industry at Margie Korshak Inc., working on campaigns for Broadway In Chicago, including The Book of Mormon, Kinky Boots, Jersey Boys, and more.