mun2, the leading bilingual cable network for bicultural Latinos in the U.S., earned honors at the 2010 CableFAXIE Awards. The coveted awards, which salute the most outstanding communications intitiatives and programs in the cable arena, were presented on April 28th at the CableFAXIES Award Luncheon in New York City.
The network received the award in the Multicultural Marketing category for the fourth season of its original reality series, "The Chicas Project." mun2 was among three of NBC Universal-owned cable networks to receive awards, with Bravo taking honors for best Marketing of a Continuing Series: "Top Chef: The Tour 2," and Syfy for best Public Affairs Campaign: "Battlestar Galactica: A Retrospective."
"Our mun2 Consumer Marketing team truly understands our audience's needs, and we take great pride in knowing how to best reach them," said Jacqueline Hernandez, Chief Operating Officer, Telemundo.
The award-winning, out-of-home Marketing campaign was conceived by the mun2 Marketing team, led by Alex Alonso, Vice President of Marketing for mun2, and consisted of a consumer-driven "Hot Dog versus Taco" stunt in Hollywood, California where the stars of the show, Crash and Yasmin, competed to see who could give out more tacos or hot dogs to the crowd. The stunt was created to raise awareness of the mun2 brand, the reality series, "The Chicas Project", and the on-air talent. The campaign, which launched June, 2009 in Los Angeles, California, also included Affiliate Marketing with key cable and satellite providers, and cross channel promotion.
About mun2:?mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 35 million households, and is a part of the Telemundo Communications Group, a division of NBC Universal.
About holamun2.com:?A portal for bicultural Latinos to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what's next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of bicultural Latinos.
