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by TV News Desk
MSNBC had the most-watched quarter in network history, reaching an all-time high in P2+ for the Total Day time period (M-Su 6a-6a) and Daytime (M-F 9a-5p) during the fourth quarter of 2012, according to data from The Nielsen Company. MSNBC also hit all-time highs in total viewers with "Morning Joe," "Hardball," "PoliticsNation" and "The Last Word."
In Total Day (M-Su 6a-6a), MSNBC had the best total viewer delivery ever and the best A25-54 quarterly delivery since 4Q08. MSNBC ranked #2 in total viewers (623,000 vs. 524,000) and A25-54 (217,000 vs 184,000), up 49% in total viewers and 62% in A25-54 compared to 4Q11, more growth than any other cable news channel in the time period. MSNBC also ranked #1 with African Americans (P2+ and A25-54) in for the quarter.
In Weekday Prime (M-F 8-11p), MSNBC had the best quarterly delivery in A25-54 and total viewers since 4Q08. MSNBC ranked #2 in A25-54 (471,000 vs. CNN's 370,000) and total viewers (1.45 million vs. CNN's 1.01 million). MSNBC Weekday Primetime is up 129% with A25-54 compared to 4Q11, more growth than all cable news channels in the time period combined. MSNBC is also up 72% over 4Q11 in total viewers, more growth than any other cable news out in the time period.
In Sales Prime (M-Su 7p-2a), MSNBC had the best quarterly delivery in A25-54 and total viewers since 4Q08, ranking #2 in both total viewers (898,000 vs. 709,000) and A25-54 (327,000 vs. 263,000). Compared to 4Q11, MSNBC is up 78% in A25-54, more growth in the time period than any other cable news channel and up 56% in total viewers.